Head of Business Development (DENZA Brand) - Benelux

Head of Business Development (DENZA Brand) - Benelux

The Team

At BYD Benelux, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands, Belgium, and Luxembourg. We embrace the diverse challenges of being a new entrant brand and are committed to our long-term success by delivering top-tier BEV/PHEV products and services to our local customers.

Our forward-thinking approach and unwavering dedication to collaboration with our valued partners form the foundation of our long-term success. We are agile, quick to respond to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD Benelux team is focused on creating a sustainable and customer-centric future in the automotive world.

Your Role

In your role as the Head of Business Development (DENZA brand) in Benelux, you will need to take the challenge of instrumentally setting up the DENZA brand business from the ground up. You will assist the Country Manager and lead on DENZA network development, retail, and its teams. Your goal will be to establish and further expand the DENZA brand, ensuring its success in the Benelux market. As a member of the BYD Benelux Team, you will report directly to the Country Manager Benelux.

Your Tasks

• Develop and implement a robust dealership network in the Benelux market, ensuring partners are fully equipped to represent the DENZA brand and deliver exceptional customer service via close collaboration with BYD Europe internal departments, such as marketing, network, operations, and legal.
• Develop comprehensive launch plans and execute high-impact launch events to create significant market entry buzz and awareness for the DENZA brand.
• Achieve initial market penetration by implementing effective sales strategies. Drive continuous growth in sales volume and expand market share.
• Increase brand visibility and influence through media coverage, social media engagement, and strategic partnerships with digital media and influencers.
• Foster strong customer relationships through targeted marketing campaigns and personalized customer experiences. Ensure high levels of customer satisfaction and retention.
• Maintain a competitive positioning of the DENZA brand by providing market insights, competitor benchmarking, and continuously adapting strategies to market conditions.
• Efficiently allocate and manage the business development and sales budget, ensuring maximum return on investment and sustainable growth.

Key Objectives

• Identify and capitalize on new business opportunities and kick off the pre-launch programs.
• Establish a strong dealership network across the Benelux region.
• Ensure the successful local launch of the DENZA brand collaborated with pan-European events.
• Achieve sales growth targets, expand market share and continuously increase brand visibility and customer engagement.
• Maintain competitive positioning of the DENZA brand.

You have

• Bachelor's degree or higher in marketing, business management, or related field.
• Minimum 10 years’ experience with successes in automotive OEM business development sales, or similar roles.
• Fluency in English and Dutch or French is necessary, with excellent communication, interpersonal skills and positive influence in teams.
• Strong leadership, strategic thinking skills, and good reputation with business partners in the Benelux market.
• In-depth knowledge and passion about the European automotive industry's history, brands, products, and technologies.
• Self-motivated and able to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.
• Ability to travel frequently in the Benelux region, maintaining close connections with dealership partners and BYD Europe HQ.

About BYD Group

Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.

About BYD Europe

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.