International Partner Marketing Manager

How do you make our customers happy?

By continuously expanding our platform’s horizons. As our International Partner Marketing Manager, you’ll craft and execute strategies that attract promising international sellers, enriching our assortment and competitive positioning for 13.5 million customers. Your mission: transform bol from a beloved local champion into the go-to marketplace for international sellers targeting the Dutch and Belgian markets. Through compelling storytelling and strategic partnerships, you’ll help build the bridge between global sellers and local shoppers.

The biggest challenge

While bol is a prominent player in the Benelux, we’re increasingly competing in a global arena. So we need to articulate and substantiate our value proposition to a host of international sellers and integrators. You’ll develop and execute a unified go-to-market strategy that resonates across markets and partner audiences – from retailers to integrators. Success means coordinating multiple stakeholders, channels, and initiatives while maintaining focus on our strategic ambitions.

What you'll do as International Partner Marketing Manager

You’ll initiate and drive international B2B marketing initiatives at the intersection of marketing, sales, and partnerships. Working closely with New Business Development and Integrator teams, you’ll devise and execute strategies that put bol on the radar of international sellers and transform initial interest into win-win partnerships.

Your scope encompasses the full B2B marketing spectrum – from awareness building to growth activation. You’ll develop and execute our international B2B marketing strategy while leading a multidisciplinary team across communications, events, and product marketing. Creating compelling content that showcases bol’s unique value proposition to international sellers is crucial, as is building and maintaining relationships with integrator counterparts. You’ll design and manage an international events calendar, drive marketing campaigns that accelerate partner onboarding and fosters growth, and continuously measure and optimize campaigns across channels.

• Develop and drive our international go-to-market approach
• Lead cross-functional initiatives to support seller acquisition and growth
• Develop strategic event presence (trade shows, webinars, partner events)

• Build marketing collaboration with integration partners
• Accelerate international adoption of our logistics and advertising propositions
• Measure and report on key marketing metrics

Why you can make a difference

Because you combine B2B marketing skills with international business development experience. You understand how to craft and communicate compelling value propositions for a range of audiences while expertly managing complex stakeholder relationships. Most importantly, you combine a strategic vision with pragmatic execution skills – essential for turning amazing plans into tangible results.

• Domestic comfort zone dweller If your international experience is limited to ordering takeout from different cuisines, this role might not be for you
• Scattered strategist You love creating plans but struggle with priorities and execution
• Solo performer You prefer working solo over managing cross-functional initiatives

• Global growth catalyst You have 5+ years of B2B marketing experience, preferably in e-commerce or marketplace environments, with a proven track record of driving international expansion
• Strategically sound You excel at aligning stakeholders around common goals and turning complex strategies into actionable plans
• Cross-cultural communicator You craft messages that resonate across cultures and know how to build bridges between global and local perspectives

This is where you'll work

This role is positioned within the B2B marketing team, working in close collaboration with the International and Integrator teams. You’ll be part of an organization that’s transforming from a local e-commerce leader into a globally connected retail tech platform, and will team up with marketing, sales, and product teams to shape bol’s international future. While we take our mission seriously (and ourselves much less so), our culture remains down-to-earth and collaborative. After all, the best results come from teams that enjoy working together.