CMI Manager

CMI Manager

Do you have an extensive background in consumer and market research, and do you want to leverage your expertise to drive the growth of leading global brands? If so, we are looking for you!

As a CMI Manager at FrieslandCampina, you will be part of one of the largest international dairy organizations in the world. The Business Group Europe focuses on selling iconic brands in milk, yogurt, cheese, and dairy drinks to consumers across the European market (NL, BE, UK, HU, RO, and GR). Our inspiring and market-leading brand portfolio includes Chocomel, Optimel, Yazoo, NoyNoy, Napolact, and the second largest brand in the Netherlands: Campina!

In this role, you will collaborate closely with Brand, Channel, and Innovation Directors/Managers across various EU countries and brands. You will help drive consumer-centric strategies and strengthen our brands in the daily lives of consumers. As part of the Insights & Analytics team, you will work with specialists to deliver optimal and integrated advice to grow our business. Additionally, you will be the key point of contact for and actively collaborate with a range of external agencies.

What we ask

• A passion for consumers, brands, and data-driven decision-making.
• Over 10 years of experience in a commercial environment as an insight manager or analyst, ideally with experience on both the agency and client sides.
• Strong proficiency in working with continuous data sources like Nielsen, Gfk and brand tracking, as well as (digital) ad hoc research, both qualitative and quantitative. You are adept in various exploratory and validating research methods, knowledgeable about traditional methods, and innovative digital techniques.
• Proven record in driving consumer centric innovation and brandbuilding
• Good people and stakeholder management skills, strong influencing skills
• A curious, energetic, and entrepreneurial personality who sees the big picture, contributes to vision-building, and enjoys rolling up your sleeves to execute diverse projects.

What we offer

• Unique company culture of Dutch heritage and international presence;
• To ensure a healthy work-life balance, we've implemented a hybrid work model for this role. You'll be required to visit our Amersfoort office no more than twice a week, allowing you flexibility while maintaining collaborative engagement;
• Receive home office essentials, such as an ergonomic chair, desk, monitors, and more, to support your comfort and productivity while working remotely;
• An NS business card, so you can travel to the office by train;
• When you’re not using your NS business card, you’ll receive a travel allowance of €0.23 per km, up to a maximum of 30km (one way);
• Keen on cycling? Take advantage of our bike purchase scheme, offering attractive tax benefits to help you acquire a brand-new bike. Enjoy the ride while saving on costs;
• Enjoy 200 hours of annual leave on a full-time basis, with the flexibility to sell or purchase up to 40 additional hours of holiday time. Your 8% holiday allowance ensures that you can make the most of your well-deserved time off;
• A workweek of (fulltime) 40 hours, a salary within the range of €6100 - €8300 and a bonus scheme;
• Receive a company laptop and mobile phone, enabling seamless communication whether you're on the move or working remotely.
• Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy.

Vacancy description

• As a CMI Manager, you will be the business partner for the Europe team and Opco managers. You proactively gather data and insights from various sources, connect the dots, and create comprehensive 360-degree insight documents.
• You will inspire and drive the organization to apply this knowledge in strategy, brand building and innovation.
• You will lead the optimization and implementation of ad hoc research methods, including tracking, trends, communication, and U&As. As the go-to person for Insights queries and projects, you will lead and coordinate all aspects of research projects, from liaising with agencies to analysis and presentations. You will actively work together with our Center of Excellence.
• You will organize and/or facilitate presentations and strategic workshops for our business partners, ensuring all available knowledge, insights, and consumer needs are acknowledged and applied.
• You will contribute to the development and impact of the Insights & Analytics team.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

At FrieslandCampina, we work together to produce healthy and sustainable food for all Dutch people every day. Our consumers are central to what we do, not only as consumers but also as colleagues. We aim to reflect the diversity of our consumers in our personnel policy. The world is changing rapidly and becoming more complex. We are one of the largest dairy companies in the world, and our unique structure means our farmers are both suppliers and owners of the company. We excel at adding value to our milk, both commercially and in terms of nutritional value. We create an environment focused on equality, inclusion, and respect. Everyone is unique but equally important, regardless of our differences. We believe our differences make the difference and that an inclusive work environment leads to greater acceptance and growth. FrieslandCampina stands for equality and advocates for an inclusive and safe work environment for everyone, enabling them to bring out their best. We operate in highly competitive markets and must continue to innovate and take risks to remain relevant. Both we and our farmers believe in fair business practices with a long-term focus. For us, sustainability naturally follows from this approach.