International Brand Manager Jellies

A great place to work in an environment where there is a lot of room for the people element, focus for your development, and to get inspired by others through the international team dynamics. Sounds good? Then welcome to Perfetti! Perfetti van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella, and Chupa Chups.

ABOUT THE ROLE

You will work together with the International Senior Brand Manager and International Marketing Manager on driving incremental growth for our Chupa Chups brand and, in specific, our Extruded Jelly category, by developing new products and bringing them to the market. You will report to the International Senior Brand Manager, and you work closely with the Group Functional teams and local operating companies to translate Group initiatives to local commercial success. You will bring your (beginner or advanced) knowledge of jellies to the table.

• Contribute to the healthy development of the brand by acting on portfolio management and product innovation within the assigned segment.
• Responsible for international new product development beginning with product brief through to launch (working with all relevant Departments of the Company). Focus is on profitable and scalable NPD’s that are on brand and category strategy.
• Partner with CMI at Group and Local level to recommend consumer research that translates insights to actionable plans for NPD’s and/or consumer engagement.
• Collaborate with local marketing teams to translate global NPD’s, brand positioning, and category expertise to local commercial execution.
• Create strong working relationships with cross-functional Group level partners to facilitate development and execution of Global brand and category strategic vision.
• Support Communication development for assigned projects working with internal teams including the Digital Marketing and Media team, Brand owners as well as with outside agencies.
• Provide compelling sales stories, in cooperation with Group Sales Trade Marketing, for NPD’s under management so as to drive scale and wide acceptance of NPD’s at the local market level.
• Gather, analyse, and share relevant business, market, brand, and product information which could lead to new business opportunities.

WHAT ARE WE LOOKING FOR

• Bachelor degree in Business, Marketing, or any related field
• 4-7 years of brand and/or category marketing experience within FMCG
• Exposure to Brand / Category management at Group/Corporate level as well as local operating level
• Strong project management skill which span different functions and geographies
• Experience with and knowledge of the Jellies Candy market is a must.
• Knowledge of new product development including proven experience in consumer research (qualitative and quantitative methodologies)
• Knowledge of brand building fundamentals including positioning, communication hierarchies, and go-to-market executions
• Ability to analyse and interpret market data (syndicated as well as consumer research) to provide guidance to local markets.
• Strong overall business acumen with the ability to understand product PL and levers that influence profitability from the manufacturing and commercialization processes

WHAT DO WE OFFER

• A role for 40 hours per week in an international & dynamic environment
• A good salary and a bonus scheme
• 30 holidays annually
• Opportunity to work hybrid: at least three days at the office, the rest can be from home
• A Pension Scheme with the “Stichting Bedrijfstakpensioenfonds voor de Zoetwarenindustrie’’

Interested? Send us your resume and or motivation letter.

For more information we kindly invite you to visit our global website.