HubSpot ABM lead

You will work closely with the New Business and Partner Success teams to develop high-impact, personalized strategies that not only resonate with key partners but also drive our next phase of growth. If you're excited to be at the heart of this transformation—directing strategy, implementing best practices, and making a real impact this role is for you.

We are a mission-driven scale-up and believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking. FeedbackFruits builds technology-supported learning activities to facilitate this transition in education.

Department: Go to Market

Reports to: Marketing Director

Work alongside: Marketing, New Business, Partner Success Team

Why is the position interesting for you?

• You’ve led successful ABM campaigns in the B2B SaaS space, and you’re ready for the challenge of building and scaling ABM from the ground up.
• You thrive on personalization, collaboration, and relationship-building, and are excited to bring together marketing, sales, and partner teams to execute a cross-functional ABM strategy.
• You’re passionate about data-driven marketing with a proven track record of targeting, nurturing, and converting high-value accounts.
• You want to spearhead our ABM strategy, combining strategic leadership with hands-on execution.

🎯 About the job

Strategic leadership (30% of time spent)

• Lead the ABM strategy and build and scale our program using proven frameworks to identify, engage, and convert high-value accounts.
• Align Marketing and New Business on target accounts, goals, key metrics (e.g., MQLs, demos booked, opportunities accepted), and responsibilities.
• Scaling and personalizing, multi-channel campaigns targeting decision-makers, tracking performance at each stage (e.g., MQL to closed opportunities).

Execution excellence (50% of time spent)

• Develop highly targeted, personalized campaigns that address the specific needs of high-value accounts through tailored emails, content, events, and webinars.
• Build strong cross-functional relationships across marketing, new business, and partner success teams to ensure unified messaging and execution throughout the partner journey.
• Track and report on ABM campaign performance monthly, quarterly, and annually, identifying key success factors and areas for improvement.

Performance mastery (20% of time spent)

• Optimize and adjust strategies in real-time using data insights for continuous growth.
• Leverage CRM and ABM tools (HubSpot, Terminus, Demandbase) to track, automate, and optimize campaign performance.
• Stay informed on market, partner, and industry trends to ensure ABM strategies are always evolving.

Your experience

Scale-ups provide phenomenal learning and development opportunities but sometimes it feels like you’re “building the plane while flying the plane”. You must derive energy from such a climate and don’t mind redesigning for continuous growth, feeling comfortable with some uncertainty.

You have

• 3+ years proven leadership in ABM, ideally within a B2B SaaS environment.
• A proven track record of executing and scaling ABM programs and driving tangible revenue growth.
• Strong experience with CRM systems and ABM tools to automate and personalize at scale (HubSpot in combination with Terminus, Demandbase or 6Sense).
• Experience with building ABM playbooks—you’ve done this before and know how to transition from traditional demand generation to ABM.
• The ability to strategize at a high level while executing the details of each campaign, including account-specific messaging, channel distribution, and performance analysis.

What you get

Competitive benefits package:

• 25 paid holidays per year
• 3 days off per year for study and development, plus an annual budget
• 3 days off per year for volunteer work
• Ability to work from home (3 days per week on-site)
• Travel allowance and a Swapfiets subscription
• Company laptop
• Daily lunch at the office & bi-weekly dinner
• Free access to the gym at the office
• Unlimited access to certified psychologists and coaches (OpenUp)
• Pension plan fully paid by FeedbackFruits

Apply for the job

Do you want to join our team as our new HubSpot ABM lead? Then we'd love to hear about you!