Ice Cream Global Media Capability and Partnerships Manager

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB SUMMARY:

As the leading member of the Global Media and Digital team with both a global and media focus, this role will work closely with the Global Media and Digital Lead to ensure we are market-leading and market-making in the media space for our unique brands, in both developing the capabilities of people and our digital tools, and also ensuring we have well-established partnerships with value-generating partners.

Media: Impactful media, tailored to win for Ice Cream by delivering consistent and seamless branded consumer experiences. Strategy, buying, holistic media planning agency & partner management, retail media buying (working closely together on this topic with the Digital Commerce team), negotiation and value extraction, continuous optimization of media plans. Media innovation and Media partnerships with for example Meta, Tik Tok etc.

Digital Marketing: Explode Brand Power and penetration through digital and social first experiences, seamless shopping, Data acquisition and governance, audience led thinking, measurement (MMM) digital consumer experiences and digital assets (i.e.: Websites, apps).

KEY RESPONSIBILITIES:

Responsible for pioneering media and digital excellence for today and tomorrow, creating and driving best practice, unlocking value with media partners, driving digital and media transformation for Ice Cream. With this as context, their core deliverables are as follows:

• Craft our holistic Media & Digital strategy globally and for Europe as well design and develop the right Content creation capability for our brands.
• Ensure critical Media & Digital capabilities and best practices are embedded on time and at scale in our BUs, in line with Ice Cream business strategy.
• Deliver Impactful media, tailored to win for Ice Cream by delivering consistent and seamless branded consumer experiences.
• Future proof talent and drive media capability across Ice Cream, building and guiding best practice sharing in close collaboration with capabilities teams.
• Build winning partnerships with our media, digital, tech and data partners that unlock media opportunities for our brands
• Drive disrupting media innovation bringing magic with media first/disruptive media ideas and influence / regional teams to activate these in plans.
• Support the AI led digital marketing transformation in Ice Cream, to develop best practice to future proofing us for the evolving digital landscape
• Drive measurement agenda across all that we do in Media & Digital to become data driven, able to optimize and drive BMI efficiency across Europe & Global.
• Facilitate a retail media transformation where the objective is to buy all media (incl retail media) through our media capabilities.
• Deliver enhanced & optimized data driven E2E consumer journeys for our brands across all consumer touchpoints, e.g., through aligned holistic digital brand experiences, data strategies and content creation.

Additionally, there will be one Media Executive reporting into the role, who will assist on the above activities. Therefore, there will also be a people leadership element to the role.

WHAT YOU NEED TO SUCCEED:

EXPERIENCES & QUALIFICATIONS:

• Experience in management roles in the media and digital space
• Experience in working with agencies in developing effective media campaigns.
• Experience supporting change and transformation in the digital space preferred.
• Other experience across the Digital Marketing, Media and Digital Commerce space (DMC) preferred, alongside any brand marketing and CD experience.
• Excellent communication skills
• Demonstrated ability to turn marketing strategies into impactful experiences.
• Excellent emotional intelligence for effective collaboration with a variety of global and local stakeholders.
• Strong strategic thinker and brand crafter, with business acumen to understand the developing world of digital marketing and community development.

SKILLS: Media Planning and buying, Digital knowledge, Digital Curiosity, Negotiation, Data Literacy, Insights led thinking, Data literacy, Strategic Partnerships, Retail Media

What is in it for you?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package; excellent company pension, bonus, share scheme.
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
• Plenty of company-paid holidays to further ensure your work-life balance is maintained.
• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
• Informal culture and being the first one trying our new products.
• My Fitness Plan (reduction on your Fitness Subscription).
• Home work allowance
• Company laptop and mobile phone
• Green Mobility Policy.