Digital Marketing Intern EMEAL

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Your Career

As a Digital Marketing Intern, you will have the opportunity to use digital marketing tactics to help drive event registrations and campaign results, delivering toward our global KPIs.

You will learn about digital marketing tools, contribute to successful campaign execution and get a better understanding of the challenges and opportunities in the cybersecurity market. This is an entry-level into the Palo Alto Networks EMEA Demand Generation & Partner Marketing organization.

Our global internship program trains the next generation of cybersecurity talent across a range of specializations, from threat intelligence to information security, engineering, and marketing. Interns and recent graduates can learn about the network security industry from leading thinkers, grow their professional networks, and be part of a career-defining experience.

We offer you:

• 1:1 mentorship
• Fun and engaging events that inspire your intellectual curiosity
• The opportunity to expand your knowledge and work on challenging projects

Connections to other recent grads, and employees across the company as well as our leaders

Your Impact

Your engagement will be part of the EMEA & LATAM Marketing Demand Generation Hub, supporting the wider EMEA & LATAM Marketing Team in scaling demand generation efforts across the EMEA & LATAM region by improving regional customer experiences.

You will be supporting three key initiatives, as well as the execution of miscellaneous tasks designed to increase our ability to achieve pipeline conversion and demand generation goals.

Key initiatives:

1. Help the team deliver a better customer experience across all marketing channels, ensuring all efforts align with coordinated marketing initiatives.
   • Maintenance of coordinated customer journey calendar aligning promotional channels, events, campaigns, and content.
   • Support the amplification of coordinated customer journey through digital channels, including web, paid media, social etc. aligning closely with key stakeholders to help them scale.
   • Define a reporting format for the outcomes and prepare relevant communications to share progress towards our goals.
   • Gain practical experience in B2B marketing across paid media, social media, website and campaign marketing through real-life experience developing and executing campaigns.
2. Maintenance of regional website content increasing relevance and presence of regional activities and hot topics.
   • Collate requirements for EMEA & LATAM specific websites in English, German and French from the local Field Marketing team.
   • Work with the web team to update the local websites according to those requirements.
   • Collate results into reports that can be shared with the EMEA & LATAM marketing team.
   • Communicate the information to the team on a regular basis and make recommendations for strategic next steps in alignment with the coordinated major moments calendar.
3. Help promote the EMEA Marketing Demand Generation Hub team internally and externally to share successes and drive broader awareness of the services we provide with the objective of positioning us as the Demand Generation Centre of Excellence for Palo Alto Networks in EMEA & LATAM.
   • Run a quarterly stakeholder satisfaction survey
   • Collate information on campaigns executed by the Hub and identify successes worth highlighting.
   • Define a format to update the wider team on the Hub’s contribution highlighting successful activities.
   • Identify external and internal awards/recognitions for digital marketing campaigns, prepare and submit our entries.

During your internship, you will

• Learn how to coordinate and align marketing programs across multiple functions by the end of the internship.
• Grow essential project management skills and learn how to use Asana for project management.
• See how global strategies get aligned with regional execution.
• Find out which processes are involved in running successful campaigns.
• Learn how to create your own campaign landing pages in Splash or Marketo.
• Understand the use of metrics and data-driven decision-making as part of a successful marketing strategy.
• Learn how to analyse marketing campaign results using reporting systems (SFDC, Tableau, Google Analytics).
• See the importance of internal communication as part of a functioning marketing organisation.
• Experience the impact of recognition and success sharing on motivation and morale.

Your Experience

• Have a creative mindset with an interest in digital marketing (web, paid media, emails, social media etc.) and the ability to demonstrate good time management skills.
• Have an interest in website design and programming
• Interested/willing to learn about cybersecurity
• Proven ability to learn new technology quickly, adapt to changing needs and possess strong analytical skills
• Strong written and verbal communication
• Additional languages like French and German an advantage
• Enthusiastic, driven and confident: the ability to clearly and persuasively articulate the company’s mission and market opportunity.

The Team
Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment
We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.