Internship - Heineken Experience Digital and Creative Marketing

Internship – Heineken Experience Digital and Creative Marketing

HEINEKEN is looking for you!

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Cristal Clear, Royal Club, Heineken 0.0, Amstel Radler, and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge, and skills are the success of our organization.

The Internship

Are you a (graduate) student passionate about marketing and looking for an experience in an international environment?

We are seeking a highly motivated and creative individual to join our Heineken Experience Sales & Marketing team as a Digital and Creative Marketing Intern. This internship offers an exciting opportunity to gain hands-on experience in digital marketing, social media, and activations fields. The intern will work closely with the Digital Marketing Specialist and the Social Media Specialist & Creative. You will assist the team in three different areas:

Digital marketing:

• Digital analytics and reporting: Elaboration of weekly and monthly reports, analyzing data from all the Heineken Experience channels (website, social media, customer reviews).
• Digital campaigns: Assist in the development of digital campaigns from strategy and ideation to production and activation.

Social media:

• Content planning: Assist in planning the social media content calendar, organizing and scheduling the content for various social media platforms and ensuring a consistent and strategic approach to engage the audience effectively.
• Content Curation & Filming: You’ll play a key role in collaborating with our creative agency to identify and select trendy, brand-aligned content for the Heineken Experience. This includes researching social media platforms for the latest trends, curating engaging ideas, and supporting the team during filming to bring these concepts to life.

Activations:

• Activations: You will assist in planning and executing guest activations at the Heineken Experience. This involves brainstorming ideas, coordinating logistics, and ensuring a smooth execution of the activations.
• Internal Events: You will also assist in organizing internal events such as the HEX Summer Party. This could involve coordinating venues, decorations, entertainment, and other logistical aspects to create enjoyable experiences for employees.

The Department

The Heineken Experience is a brand experience located in the first built Heineken brewery in the heart of Amsterdam. We are an international, dynamic, and enthusiastic team aiming to promote the Heineken Experience to enhance and amplify the influence and impact of the Heineken® brand.

The Terms of Employment

Your starting date is 1 February 2025.

• The internship is full-time (40h/week).
• The duration of the internship is 6 months.
• You will be based in Amsterdam.
• You will receive an internship fee of €650 (wo & hbo) gross per month based on full-time.
• You will enjoy 2 vacation days per month (based on full-time).
• If you do not have a student OV product, your commuting expenses will be fully reimbursed.

Please note that all interns must be enrolled at an educational institution. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU. You will need to provide proof of enrollment with your application. Applications without this will not be considered.

The Unique You!

You are a student in a relevant field of study and you have the following:

• Proficiency in English: written, spoken, and interpersonal.
• You are a highly creative individual, able to think outside the box.
• You are a social media enthusiast, always up to date with the latest trends.
• Basic knowledge of digital marketing channels and tools.
• Critical thinking and analytical skills.
• Team player.

You at HEINEKEN

When you are an intern at HEINEKEN you will:

• Learn how to apply your theoretical knowledge and to understand business needs.
• Experience new things and meet colleagues from different cultures along your way.
• Be challenged and get exciting responsibilities from day one.
• Be a member of the international team.

The Company

HEINEKEN has been a market leader for more than 150 years. We have a family history and Dutch heritage that we are proud of. This pride is reflected in our entrepreneurship and we take it with us in everything we do and where we go. We are brand builders and the indispensable link between the breweries and the perfect beer in people's homes or on the terrace.

Together we stand for our core values: passion for quality, enjoying life, and respect for people and the environment. We always advocate responsible alcohol consumption, feel closely connected to Dutch society and local communities, and constantly strive to improve our impact on the planet.

Embracing and celebrating diversity is at the heart of the purpose of HEINEKEN to "brew the joy of true togetherness to inspire a better world." We believe that people as diverse as our brews - including and not limited to gender, ethnicity, age, sexual orientation, religious beliefs, nationality, social background, disability, and thinking style - enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates, as we advocate for a culture of belonging that provides fair and equal opportunities for all.