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Senior Director BU ORI, BB &Partnerships

Geplaatst 20 nov. 2024
Delen:
Werkervaring
10 tot 15 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Nederlands (Vloeiend)

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Purpose & Overall Relevance for the Organization:

Act as a General Manager by creating and executing Go-To-Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs).

Key Responsibilities:

  • Drive and develop a 3-5 year category plan based on the overall adidas SBP process in collaboration with Global.
  • Provide BU leadership across all related functions and departments (Owner of Japan CFT - BA, SpoMa, Channels, Fin, SCM, etc.) on vision, strategic objectives/actions and financial targets as defined in brand SBP.
  • Drive GTM focusing on Product, Story, and Availability.
  • Responsible for category forecast within IBP across all channels.
  • Deliver financial expectations in NS and Sell-out across all channels.
  • Set and monitor Japan pricing corridor for category range.
  • Define and implement Japan channels allocation for globally allocated products.
  • Define category CI and lead communication with Global BU to get Japan needs prioritized.
  • Deliver powerful, compelling, commercial, viable range/concept selection for Japan to support the overall brand strategy, purpose, and direction.
  • Define category calendar, and propose desired MWB allocation by key concepts with Japan BA.
  • Lead all creation needs, validate SMU requests for Japan, and leverage CCT & CCS to fulfill Japan needs to support the SBP.
  • Lead and own Seasonal Category activation and Franchise calendar, including consulting for Account SWB calendar.
  • Take responsibility for Sell-through of the category across Japan, providing insights and driving actions behind performance tracking dashboards, and share updates with Global BU.
  • Proactively drive category mitigation plan when OTB has a gap.
  • Develop team sales strategy and implement execution together with cross-functional teams.
  • Host and manage global BU visits.

KPI’s:

  • Market P&L for category (NS, Std Margin, Contribution)
  • Sell Out all channels
  • 5 year category plan: achievement of key initiatives
  • Brand and key categories NPS
  • Execution excellence in brand concepts/stories
  • Market share

Key Relationships:

  • Global BU
  • Brand Activation, CTC, countries CTC
  • MOPS, PMO
  • Demand Planning, SCM, Finance (marketing ROI)
  • Sales (all channels)

Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy.
  • Proven leadership and management abilities, especially in managing a diverse team (including remote management).
  • Strong presentation/communication, negotiation, and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge.
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g., marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.).
  • Strong industry knowledge, across divisions—footwear, apparel, and accessories—and across all BUs.
  • Expert understanding of Japan markets’ consumers, accounts, economic environment, and commercial needs.

Requisite Education and Experience / Minimum Qualifications:

  • 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
  • Previous experience in managing a global matrix organization required.
  • Fluent in English.
  • Willingness to travel upwards of 20% of the time.

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