Senior Director BU ORI, BB &Partnerships

Act as a General Manager by creating and executing Go-To-Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs).

Key Responsibilities:

• Drive and develop a 3-5 year category plan based on the overall adidas SBP process in collaboration with Global.
• Provide BU leadership across all related functions and departments (Owner of Japan CFT - BA, SpoMa, Channels, Fin, SCM, etc.) on vision, strategic objectives/actions and financial targets as defined in brand SBP.
• Drive GTM focusing on Product, Story, and Availability.
• Responsible for category forecast within IBP across all channels.
• Deliver financial expectations in NS and Sell-out across all channels.
• Set and monitor Japan pricing corridor for category range.
• Define and implement Japan channels allocation for globally allocated products.
• Define category CI and lead communication with Global BU to get Japan needs prioritized.
• Deliver powerful, compelling, commercial, viable range/concept selection for Japan to support the overall brand strategy, purpose, and direction.
• Define category calendar, and propose desired MWB allocation by key concepts with Japan BA.
• Lead all creation needs, validate SMU requests for Japan, and leverage CCT & CCS to fulfill Japan needs to support the SBP.
• Lead and own Seasonal Category activation and Franchise calendar, including consulting for Account SWB calendar.
• Take responsibility for Sell-through of the category across Japan, providing insights and driving actions behind performance tracking dashboards, and share updates with Global BU.
• Proactively drive category mitigation plan when OTB has a gap.
• Develop team sales strategy and implement execution together with cross-functional teams.
• Host and manage global BU visits.

KPI’s:

• Market P&L for category (NS, Std Margin, Contribution)
• Sell Out all channels
• 5 year category plan: achievement of key initiatives
• Brand and key categories NPS
• Execution excellence in brand concepts/stories
• Market share

Key Relationships:

• Global BU
• Brand Activation, CTC, countries CTC
• MOPS, PMO
• Demand Planning, SCM, Finance (marketing ROI)
• Sales (all channels)

Knowledge, Skills and Abilities:

• Ability to develop and implement strategy.
• Proven leadership and management abilities, especially in managing a diverse team (including remote management).
• Strong presentation/communication, negotiation, and influencing skills, especially with senior stakeholders within a global matrix organization.
• Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g., marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.).
• Strong industry knowledge, across divisions—footwear, apparel, and accessories—and across all BUs.
• Expert understanding of Japan markets’ consumers, accounts, economic environment, and commercial needs.

Requisite Education and Experience / Minimum Qualifications:

• 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
• Previous experience in managing a global matrix organization required.
• Fluent in English.
• Willingness to travel upwards of 20% of the time.