Consumer Activation Specialist

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To make a difference with us, all you need to do is bring your human best.

Consumer Activation Specialist

Reporting to: Consumer Activation Manager

What this role is about

• The Consumer Activation Specialist exists to support the Consumer Activation Manager with consumer activation planning and execution within an assigned region or HQ-initiated program or campaign.
• Takes the lead in translating, planning, and activating 1-2-1 programs via the top-down approach based on a clear understanding of brand priorities, consumers, and touchpoints/channels to help drive consumer acquisition, trial, and consideration and build/elevate brand equity.
• The incumbent will bring consumer-centric thinking to support the bottom-up approach in planning, forecasting, and execution efforts via provision of plans and guidelines, content, and the necessary toolkits and analytical support to field-based FMZ Team members.
• The role will entail cross-functional working and coordination between FMZ Teams and HQ-based functions (Brand, Consumer Activation, Sales, FFDG, Merchandising, PPO, Legal, and Compliance) to ensure the effective execution of territory programs.
• He/She will also manage third-party agencies to ensure timely, efficient, and effective execution of all programs.

What will you do:

1. Consumer Activation Execution Excellence
   Supports Consumer Activation Manager in ensuring that all consumer activation remains faithful to brand equity, global mandates/toolkits, and marketing objectives. Uses working knowledge on relevant channel dynamics and consumer engagement principles to further increase the impact and effectiveness of all activation initiatives.
2. Regional and HQ Team Support
   Provide support to FMZ and HQ Teams – in particular, Territory Activation Leads – in terms of BA deployment, uniforms, activation materials, and premium items ensuring efficient and consistent execution while being compliant with brand guidelines and mandates.
3. Cross Functional Partner
   Work in close collaboration with Brand, Digital, Legal, PPO, and FMZ Teams in establishing processes to align and prioritize brand strategies while being compliant with global brand guidelines and mandates.
4. Third Party Agency Management
   Provide third-party activation agencies with clear, strategic, actionable, value-adding feedback and directions/training to assist them in developing brand activation ideas/proposals. Challenges partner agencies to drive innovation and develop best-in-class output.
5. Budget Management
   Manages provided A&P budget according to priorities and business targets. Determines the proper allocation of funds of the assigned project across brand and territory initiatives/requirements to achieve objectives in the most cost-efficient manner.

Who we are looking for:

• Bachelor's Degree graduate, preferably of a Marketing / Business / Communications-related course
• At least 2 years of solid experience in Marketing, Trade/Channel Marketing, Consumer Engagement, Brand Activation, preferably with a solid background from an FMCG company.
• Good communication skills - Oral and Written (English, Filipino)
• Project Management.
• Prioritizing projects ensuring that each program's objectives are met, within budget, and executed based on the agreed timeline. This person must be willing to take risks, make assessments, and recommend solutions to problems arising from programs.
• Data Analysis.
• Ensure that all necessary data collected from 1-2-1 programs are assimilated to establish patterns, draw conclusions, and find solutions that can further enhance ongoing/future programs and help boost the company's performance.
• Consumer Profiling and Insights.
• Knows how to synthesize multiple sources of consumer and market data to obtain a clear picture of the brand's target market to guide/improve consumer engagement activities.
• Consumer Activation Excellence.
• Coming from the final approved brand idea, able to apply and amplify the big idea across relevant touchpoints that remain faithful to brand equity, global mandates/toolkits, and marketing objectives. Use working knowledge on all relevant channel dynamics and consumer engagement principles to further increase the impact and effectiveness of all engagement initiatives that cohesively integrate with the total brand plan.
• Presentation Skills.
• High self-confidence in presenting to a large crowd, and higher management while ensuring that the message is delivered across clearly and effectively.
• Budget Management.
• Takes full responsibility for managing the entire channel or program budget ensuring that money is spent efficiently.
• Proficient with MS Office (Word, Excel & PowerPoint)
• Cross-functional collaboration

Are you ready to join us? Build your success story at JTI.

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.