Field Marketing Manager

Elsevier is seeking a Field Marketing Manager for its Academic & Government team.

Do you have experience with integrated marketing campaigns?

Do you have experience in event marketing -both owned and third-party events?

About the Team

Elsevier’s Academic & Government team helps communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. The team turns scientific discoveries into peer reviewed knowledge, hosts a rich corpus of knowledge, allows users to unlock insights from content, and measures the quality and impact of research to turn insights into outcomes.

About the Role

The Field Marketing Manager sits within the Academic and Government business unit and is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth across Southern, Central and Eastern Europe. The role is specifically focused on Elsevier’s SaaS, Software and Technology business, which includes many exciting AI tools.

This role is a critical partner to the regional Sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments. The ideal candidate is a creative, result-driven, hands-on team player who brings solid experience in campaign development and execution, event strategy, and sales collaboration, with an understanding of account-based marketing (ABM) principles. This role reports into the Field Marketing Director EMEA.

Responsibilities

• Develop and execute integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel
• Partner closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate
• Lead demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration
• Plan and manage industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans
• Work with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences
• Monitor and report on program performance, especially pipeline contribution, MQL-to-SQL conversion, and account engagement
• Ensure leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations

Requirements

• Solid B2B field marketing experience, ideally in a matrixed or global organization
• Experience designing and executing end-to-end marketing campaigns with measurable business outcomes
• Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy
• Background in event marketing, organising owned and third-party events
• Ability to work independently and cross-functionally with high attention to detail and accountability
• Comfortable analysing data to optimize performance and justify marketing investment

Work in a way that works for you

We promote a healthy work/life balance across the organisation. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, Elsevier supports both immediate responsibilities and long-term goals.

• Working remotely from home and the office in a flexible hybrid pattern
• Working flexible hours - flexing the times you work in the day

Working for you

Elsevier offers:

• Health care plans and benefits
• Modern Family Benefits, including maternity, paternity, adoption and surrogacy
• Life assurance and accident policies
• Comprehensive pension and retirement plans
• Access to learning and development resources

About Elsevier

A global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. The company combines quality information and vast data sets with analytics to support science and research, health education and interactive learning, as well as healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future.