Social Marketing Manager - Benelux

About the role

Join Netflix at a pivotal moment as we reshape global entertainment. Our Social Marketing team creates content that brings communities together around shared passions, helping fans discover new shows, movies, and talent, or deepen their love for what they’ve already watched.

As a Social Marketing Manager, you’ll develop standout, best-in-class creative that drives conversation around our titles and places them firmly in the social zeitgeist. Beyond content creation, you’ll lead strategic direction, using data-driven insights to engage and grow our audience across social channels.

This role requires a creative and strategic thinker with a profound understanding of social media dynamics and strong innovation skills both in terms of strategy and workflows. You'll develop and supervise social media strategies, ensuring alignment with our brand values and tone. Your remit includes crafting campaigns that resonate with audiences while maintaining Netflix's unique brand identity.

You will be responsible for managing and executing the social marketing strategy across key platforms for audiences in the Benelux and are expected to operate with a high level of autonomy, strong judgment, and consistent operational excellence.

We’re looking for someone who can identify what belongs in the social zeitgeist, who knows how to bring stories into the news cycle, understands the pace of culture, and can execute smoothly across multiple stakeholders and fast-moving timelines.

Staying on top of online video consumption and social behavior is your way to continually innovate. You know what captures attention, what drives fandom, and how to turn cultural moments into social impact. You live for that spark, and you know how to execute on it with precision.

Key responsibilities:

• Drive Netflix’s social presence in the Benelux, shaping strategy and creating work that people actually want to watch, share, and talk about.
• Turn our titles into cultural moments by connecting stories, talent, and trends in ways that feel locally relevant and globally in sync.
• Own campaigns from idea to execution, making sure everything lands with clarity, quality, and impact.
• Work closely with cross-functional teams to bring campaigns to life across channels and touchpoints.
• Collaborate with creators, agencies, and production partners to deliver standout social-first content.
• Shape and evolve our voice on social, what we say, how we say it, and how we show up in culture.
• Use data and instinct to guide decisions, improve performance, and spot new opportunities.
• Stay plugged into what’s happening in entertainment and online culture across the Netherlands and Belgium (mainly Flanders).
• Push for bold ideas, test and learn quickly, and raise the bar on creativity every time.
• Manage budgets with care, making smart choices to maximize creative impact.
• Share insights and learnings to help the wider team get better, faster.

Skills and requirements:

• Significant experience (typically 8 or more years) running social platforms and campaigns, with a strong sense of what works (and why). Ideally in entertainment, sports, fashion/lifestyle, or gaming (brand or agency side).
• Deep understanding of the Benelux social and entertainment landscape, what people watch, follow, and care about.
• Strong hands-on experience with organic social; paid social knowledge is a plus.
• Equally comfortable thinking big and executing the details.
• Highly organized, able to manage multiple projects and priorities smoothly.
• Confident using data, but not led by it, able to balance insights with creative instinct.
• Strong copywriting skills in Dutch (French is a plus).
• Comfortable working with talent and creators, including on set, and giving clear creative direction.
• Experienced working with agencies and external partners.
• Able to collaborate effectively, communicate clearly, and work with feedback constructively.
• Demonstrated curiosity, accountability, and commitment to high‑quality work.