Downstream Marketing Manager

Job Description

As a Downstream Marketing Manager in IGT-S you will play a key role in developing segment-specific, omni-channel engagement strategies, driving global activation, supporting launches, guiding impactful clinical events while contributing to a newly strengthened Product Management & Marketing organization.

Your role:

• Own the Customer Decision Journey (CDJ), the engagement strategy along that journey and the downstream budget for one of the clinical segments.
• Own naming of new products in your segment, all messaging, to support product launches.
• Partner with the Clinical Segment team to define objectives, strategy, and success metrics for medical congresses and events.
• Be part of the Content & Engagement team, collaborating closely with multiple cross-functional teams to ensure strong and effective activation.

You’re the right fit if:

• You hold a Bachelor’s or Master’s degree in Marketing or Communications, or a related field.
• You bring 10+ years of downstream or product marketing experience in MedTech, B2B, or healthcare related fields (ideally within either Cardiology, Radiology or Surgery).
• You have strong skills in omnichannel engagement, value based messaging, MarCom development and event management along the customer journey, as well as managing agency and vendor partners.
• You are proficient with AI assisted tools (such as Microsoft Copilot or ChatGPT) and can apply them responsibly for insights, content creation, and workflow acceleration.
• Fluency in English.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.