Field Marketing Manager

We are looking for a strategic and results-driven Field Marketing Manager in North America to lead the planning, coordination, and project management of integrated field marketing campaigns across North America, with a primary focus on Unit4’s four core vertical audiences: Not-for-Profit, Professional Services Organizations, Canadian Public Sector, and Higher Education.

This role reports to the Senior Manager Field Marketing in North America and works closely with them to bring integrated field marketing plans to life across the entire customer journey—from awareness and engagement through pipeline creation, acceleration, and expansion.

Operating with a One Team mindset, you will partner closely with sales, global marketing, and regional stakeholders to deliver customer-led, data-informed programs that drive meaningful business outcomes. In addition to integrated campaign execution, the role provides 360° event marketing support, enables local sales teams, and manages a small portion of operational and administrative responsibilities.

Key Responsibilities

Integrated Campaign Leadership

• Support the end-to-end planning and execution of integrated field marketing campaigns aligned to North American priorities and Unit4’s vertical go-to-market strategy
• Partner with the Senior Manager, Field Marketing, North America to operationalize integrated plans across the full customer lifecycle
• Project manage multi-channel programs across digital, in-person, and hybrid formats, ensuring consistent messaging and seamless execution
• Balance global alignment with local flexibility, adapting campaigns to meet regional and vertical-specific needs

Sales Partnership & One Team Collaboration

• Work closely with regional sales teams to support pipeline growth, account engagement, and customer-centric field initiatives
• Enable sales with relevant messaging, assets, and campaign support that reflect Unit4’s value proposition and customer outcomes
• Act as a trusted connector between field sales and central marketing, sharing insights and feedback to continuously improve campaigns

Event & Experience Marketing

• Lead and support regional field events, third-party sponsorships, executive programs, and targeted local activations
• Deliver 360° event marketing support, including planning, promotion, execution, follow-up, and performance analysis
• Manage relationships with partners, vendors, agencies, and venues to ensure high-quality execution and strong return on investment

Measurement, Insight & Continuous Improvement

• Measure, analyze, and report on campaign and event performance, with a clear focus on engagement, pipeline contribution, and ROI
• Use data and field insights to optimize programs, iterate quickly, and inform future planning—embracing Unit4’s agile, learning-oriented culture

Operational Ownership

• Manage assigned field marketing budgets responsibly, following Unit4’s financial and procurement processes
• Support light administrative and operational tasks that enable efficient campaign delivery and scalability

Qualifications

Required Qualifications:

• 4+ years of experience in B2B field marketing, demand generation, or integrated marketing; SaaS or technology experience preferred
• Proven ability to deliver integrated, multi-channel field marketing campaigns that drive measurable business impact
• Strong project management skills with the ability to prioritize, adapt, and deliver in a fast-paced, collaborative environment
• Experience partnering cross-functionally with Sales, Customer Success, and Marketing to deliver customer-first outcomes
• Hands-on experience with marketing automation, CRM, and ABM platforms (e.g., Marketo, Salesforce, 6sense, or similar)
• Experience managing budgets and working with external agencies and vendors
• Self-starter with a strong sense of ownership, accountability, and attention to detail
• Clear, confident communicator who builds trust through transparency and collaboration
• Willingness to travel regionally as required to support field initiatives and events

What Success Looks Like at Unit4

• Integrated field marketing plans are executed effectively across the full customer journey to achieve marketing-generated pipeline goals
• Sales and marketing operate as one aligned go-to-market team
• Campaigns and events demonstrate clear, measurable impact on engagement and pipeline
• Continuous collaboration, insight-sharing, and iteration lead to stronger outcomes over time

Additional Information

Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. We’re a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities. Grow with us at Unit4, we offer:

• a culture built on trust - giving you freedom and autonomy to be successful.
• balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
• talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry.
• a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
• a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.

This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history. No worries though – we'll handle it according to local privacy laws and keep your info safe.