Brand Marketing Manager

Hi, we are Swapfiets! 👋 Welcome to the world of worry-free biking! We provide members with an all-inclusive bike subscription with free repairs and maintenance and lead the movement to more liveable cities.

We are looking for a Brand Marketing Manager to continue our growth journey as Europe’s leading bike membership. Swapfiets is active in 8 European markets and provides awesome service daily to 0.3 million active members. This role is for an individual experienced with managing teams involved in marketing and creative operations in international fast-paced environments. Are you a brand lover and creative at heart with strong management skills? Then this might be something for you! 🚲 🚀

Our Brand Marketing Manager is an essential part of the Consumer Direct team and reports directly to the Chief Commercial Officer. You will play a key role in refining our brand positioning and creative assets across all markets and channels. You will manage and coach a team of 9 marketeers and creatives in their day-to-day marketing operations. Your contribution will be crucial to bring Swapfiets to the next level of scalable growth.

How you pedal us forward:

• Make sure the Swapfiets brand resonates with prospects and members in all 8 markets, with various cycling behaviors and preferences.
• Develop ATL brand campaigns, PR and local activations, and brand partnerships to foster brand awareness and brand love.
• Refine our media buying and targeting strategies in collaboration with our Growth Marketing team. Run our owned social channels from A to Z.
• Lead the creative in-house studio, producing the best assets for our owned and paid channels and 45 retail locations.
• Support all markets and departments, including retail teams, HR, customer service, and growth marketing, with the right advice and guidance to provide consistent and enticing 360 messaging.
• Manage and mentor a team of 9 marketeers and creatives, plus agency and freelance collaborations.
• Act as a liaison with country managers, Tech teams, and external stakeholders to maximize your team’s impact.

The gear you need:

• 7-10 years of relevant experience in B2C brand marketing.
• Hands-on experience with brand campaigns and digital marketing in an agency or corporate environment.
• Affinity with measuring brand marketing success and optimizing marketing ROI.
• Experience managing mid-size teams and a proven track record of coaching teams through organizational and strategic change.
• Excellent communication skills in English; other languages like Dutch, French, German, or Danish are a big plus.
• Local network in the Netherlands, including agencies, freelancers, and partnerships, is required.
• Proven ability in cross-team stakeholder management.
• A proactive mindset with a drive for growth.

Benefits for a smooth ride

• Your own Swapfiets (lend-lease) 🚲!
• 32 vacation days for ample time off.
• A solid pension plan and a discount on your health insurance.
• Windows laptop and phone allowance.
• A challenging and rewarding role with significant responsibility and friendly colleagues.
• Travel allowance if you live more than 11 km away from the office.
• Delicious and affordable lunch at the office prepared by our lunch heroes.
• Access to Urban Sports Club for Business arrangement to promote your healthy lifestyle.
• Learning and development opportunities through our L&D department.
• Engaging workshops and inspirational talks.
• One day off per year to do voluntary work paid by Swapfiets.
• Flexibility to work from home and at the office in Amsterdam.

Working at Swapfiets means joining a purposeful, fast-moving environment where your work drives real impact for people, cities, and the planet. With a supportive team, open communication, and a flat structure, the journey stays exciting, rewarding, and fun.