Social & Digital Marketing Manager EDM

Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.

The Challenge

As Social & Digital Marketing Manager EDM, you will own the end to end social and digital agenda for the region. You will define the strategy, set operational standards across platforms and markets, and bring a thoughtleading perspective on content, creators, paid activation and measurement. This role combines social‑first performance leadership with broader digital and owned‑channel governance, ensuring integrated communication planning, strong cross‑functional alignment and scalable ways of working across markets. You will lead the transition towards a unified, performancedriven funnel, building KPI frameworks, codifying playbooks, and orchestrating markets to reach a bestinclass social presence.

Reports to: Head of Category

The position entails

• Owning our full social performance and creator strategy, transforming social media into a repeatable growth engine with “stop / scale / try” rules.
• Orchestrating paid social and broader digital channels (YouTube, Search, Display, RMN alignment) to operate as one integrated funnel.
• Establishing the decision-making truth layer: reporting, tagging, dashboards, weighted engagement, and learning cadence.
• Creating playbooks that offer long-term, scalable ways of working beyond agency dependency.

Your main responsibilities

Strategy & Planning

• Build annual and quarterly social media plans per market, with a unified channel map showing roles across the funnel (awareness / consideration / activation).
• Lead growth orchestration across social, paid boosts, and RMN moments.
• Set guardrails with media partners: budget mix, flighting, frequency caps, brand-safety lists, audience overlap rules, creative sequencing and viewability floors.
• Define playbooks for YouTube, Search and Display that support the Social-First strategy.
• Ensure digital and social plans are fully integrated into broader communication plans (offline and online), with clear role definition by funnel stage (awareness / consideration / activation) and aligned measurement principles across channels.

Content & Creators

• Design the creator program (tiers, rates, rights, long-term partnerships).
• Oversee in-house post production, quality standards and brand tone of voice.

Paid Media (social-first) + RMN alignment

• Plan and optimize boosts, dark ads and test designs.
• Coordinate YouTube, Paid Search and Display so they operate as one funnel with Social (create → educate → capture).
• Connect RMN buys to promotional moments with measurable KPIs (e.g., cost per incremental unit).

Analytics & Learning

• Build and maintain a KPI architecture (reach, weighted ER, save/share, CPE/CPM, lift).
• Run monthly performance readouts and quarterly Stop / Scale / Try cycles.

Agency & Market Orchestration

• Lead agency management including scopes, standards and performance evaluations.
• Coordinate with Local Brand Managers, ensuring alignment with local marketing leads.

Digital Asset Management

• Lead or coordinate a centralised Digital Asset Management (DAM) approach to streamline asset storage, governance and reuse across Brand, Shopper and eCom teams, ensuring consistency, efficiency and scalability across markets.

Key outcomes (first 6–12 months)

• One regional plan live in all markets with monthly test-&-learn and agile budget reallocation.
• Integrated cross-channel plans mapping SoMe/YouTube/Search/Display to funnel stages.
• Tagging hygiene, dashboarding, and ROAS improvements implemented.
• Creator engine operational with defined roster, rates/rights and scalable content cadence.
• RMN connections established with social key moments.
• Improvements visible in YT view-through, Search performance and Display efficiency.

Day-to-day responsibilities

• Social Media Leadership: Build the regional social calendar, approve briefs/assets, and manage boosts and dark ads.
• Cross-Channel Orchestration: Approve YouTube/Search/Display plans, run weekly pacing with media partners, and ensure brand-safety, frequency and keyword governance.
• Operations & Performance: Lead monthly ops and QBRs, publish performance readouts, and recommend cross-channel budget reallocations and stop/scale/try actions.
• Agency Management: Day-to-day leadership of the media agency, overseeing SLAs, QA and performance.
• Market & Sales Alignment: Connect social plans to promo calendars and align RMN buys with key activation moments.
• Tools & Tech: Define and oversee use of lightweight SaaS tools (publishing, social listening, dashboards).

What do you bring?

Must-have experience

• 6–10 years in Social/Growth roles, leading multi-market social programs with paid + creator mix.
• Hands-on expertise with Meta/TikTok optimization at scale, including building KPI frameworks and business-facing readouts.
• Experience with YouTube Ads, Google Search and programmatic Display at multi-market scale.
• Strong understanding of audience architecture, frequency management, brand safety and fit-for-format creative.
• Proven agency leadership and cross-market orchestration.
• FMCG sector experience.

Nice-to-have

• RMN planning experience and linking retailer media to upper-funnel activity.
• Experience with analytics setups (GA4, dashboards, server-side tagging).
• Experience with food/snacking categories.

What we offer

Working for pladis means challenging jobs, career opportunities and an inspiring environment that allow you to enhance your personal development. pladis recognizes that the on-going success of the company depends on the continued development and engagement of our employees and pursues a fair and competitive remuneration policy, recognizing individual and team competencies and performance.

A few of our benefits:

• Fixed term employment (12 months) with possibility of a permanent contract.
• Development opportunities through our pladis Academy & other training programs.
• Fulltime employment (37,5 hours per week).
• 34 holidays (based on fulltime).
• Pension in pensionfund ‘Zoetwaren’.
• Discounts on health insurance, gym memberships, bikes etc.
• Biscuits, chocolate and other snacks from our personnel store.
• The best colleagues in an informal working environment.

Who are we?

Koninklijke Verkade, founded in 1886, with brands like Verkade and Sultana, is part of pladis since 2016. pladis is one of the world's leading snacking companies and a worldwide community with 16.000 colleagues around the world.