Senior Strategy Analyst - Customer Retention & Product Improvement (All Genders)

About the role: What's in the Box

In 2026, we’re building our best product yet: bigger menus, exciting ingredients, and unique flavors. To realize this vision, we need a Senior Strategy Analyst with a focus on Customer Retention & Product Improvement for our Benelux Strategy & Analytics team in Amsterdam.

You won't just manage projects; you’ll connect the dots between strategy, data, and execution, leading complex cross-functional initiatives from concept to A-Z delivery at scale. This role is defined by variety: you might spend one day deep-diving into customer retention data, the next coordinating a cross-functional product rollout across Culinary, Menu Planning and Ops, and the third presenting a monetization strategy to the CEO.

Are you an independent operator with a "can-do mindset" who loves solving messy data problems to find and implement structural solutions? Then we want YOU.

What you’ll do: The Recipe

• Analyze large datasets to understand customer behavior, focusing on meal choice preferences and retention/churn drivers
• Develop assumption-based scenario models and business cases to validate opportunities
• Establish systematic evaluation frameworks for pilots to ensure we iterate strategy based on concrete learnings
• Develop and own upselling and monetization frameworks to increase customer lifetime value
• Conduct analytical deep-dives into performance data to diagnose issues and drive actionable improvement plans
• Translate complex analytical findings into convincing recommendations for diverse stakeholders, including leadership

What you’ll bring: The Ingredients

You are a structured, quantitative problem-solver who uses data to drive decisions. You are an independent project management powerhouse who thrives in fast-paced environments and has the grit to drive complex projects to completion.

• Experience: 3+ years in Strategy Consulting, Corporate Strategy, or Business/Data Analytics with a heavy focus on using data to create insights & recommendations
• Analytical Rigor: Proven ability to perform deep-dive analysis into large datasets. Strong Excel/Google Sheets and (interest in learning) SQL skills mandatory; Python or advanced analytics a significant plus
• Project Management: Project management skills, able to align stakeholders and “get things done”
• Communication Skills: A highly effective communicator capable of simplifying complex constraints into actionable insights for diverse stakeholders
• Education: University Bachelor degree minimum (quantitative/business studies preferred)
• Language: English proficiency
• A Big Plus: Working experience in a business-to-consumer company and a genuine passion for food and product innovation

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What We Offer: The Toppings

• Compensation & Financial Wellbeing
  • Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions
  • Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA
  • You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2025 rate 27.6%; employer pays 19.64%, employee pays 7.96%)
• Health & Wellbeing
  • Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp
  • Get a 7.5% discount on additional health insurance at Zilveren Kruis in 2025
• Flexibility & Work-Life
  • Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance
  • Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total)
  • Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel
  • Eligible employees can work from another country for up to 8 weeks per year
• Career & Development
  • Grow with our "Learning Never Stops" mindset: participate in Pantry Staple trainings, access internal/external opportunities, and join our cross-market mentoring program
• Culture & Environment
  • Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events

Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you.