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Every person, story, and channel deserves to be understood, trusted, and loved. As our Head of Marketing your mission is twofold: build a brand that speaks to users at every life stage, and drive measurable growth across markets—without losing the human touch. You’ll combine strategic vision, data-driven execution, and cross-team leadership to turn awareness into lasting advocacy.
Take Ownership:
Shape quarterly channel strategies: define audiences, themes, budgets, and targets.
Balance long-term brand building with high-intent capture, ensuring growth across awareness and consideration.
Run disciplined reviews: weekly check-ins, monthly deep-dives, and quarterly planning, all tracked in a single growth/test backlog.
Lead with accountability: own budgets, guide a team of 10+, coach channel owners, and align with Content, Partnerships, Product Growth, Data, Compliance, and Finance to deliver measurable impact.
Drive awareness and pre-need positioning: ensure the brand is present in daily life through the channels users already use, introducing values and lifestyle they can identify with.
Own consideration and conversion: guarantee instant discoverability when users search for a new bank, with timely, confidence-building information.
Champion retention through lifestyle fit: maintain relevant, recognizable marketing that adapts to users’ goals and life stages.
Unify the customer journey: connect awareness, consideration, and trust into one seamless, consistent experience.
Translate strategy into execution: combine brand storytelling, data insights, and team leadership to deliver measurable impact.
Your space to perform
We give you the space and the tools you need to succeed 💪🏼
All new hires are subject to Pre-employment Screening (PES), which includes checks conducted by our third-party partner, DISA. This is part of our commitment to a secure and trustworthy workplace.
You've heard it long and wide: innovation in the financial industry. While others have been talking about it, a core team of highly skilled enthusiasts is actually doing something about it. With the best of tech, law, finance and marketing - all with the highest possible brain power - we’ve become a breeding ground for dynamic, independent go-getters that rather do than talk. Attitude is everything: if we set our mind to it, it happens.
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