Product Marketing Manager - Accommodations

Role Description

Role overview:

We are looking for a Product Marketing Manager (PMM) to partner with the product owners in the Accommodation Traveller Experience workstream. This workstream comprises several areas including: the experience of searching and matching travelers with properties on our platform, the booking and post booking process, and Booking.com’s content (collecting, displaying and managing the user generated content). The first year in this role will focus specifically on the content area, but the PMM may move to adjacent projects, depending on company priorities.

When it comes to User Generated Content, this role will work on products that have a wide reach and global scale: you will be working with a platform that boasts over 370 million accommodation reviews and 250 million destination reviews. Booking.com collects, indexes, and displays a wide range of user content that makes searching for the right destination and accommodation easier for travelers. As a PMM, your work will directly impact our accommodation partner businesses and the choices travelers make about their trips. The content workstream covers several important areas:

• Environmental, Social & Governance (ESG) / Travel Proud / Human Rights content – This role will lead the end‑to‑end narrative and rollout of sustainability, inclusivity and human‑rights signals in both traveler UI and partner flows.

• Content story for our Accommodations business unit – This role will maintain the overarching Content Track portfolio story (UGC Collect, UGC Display, Content Platform, ESG partner content) and build enablement for PBMs/LPS/commercial teams.

• Partner Content Platform – This role will define and evangelise the internal product story for the Content Platform with a specific focus on increasing quantity and quality of partner content (what it is, who it serves, how other teams and partners use it).

Key Job Responsibilities and Duties:

We are looking for a mid-career product marketer who is ready to work on a portfolio of content-related products and initiatives. This includes:

• Systems storyteller for complex products & GTM leader: you can turn a messy ecosystem (User Generated Content Collect/Display, Content Platform, Environmental, Social & Governance content, moderation, AI) into a simple, compelling narrative for travelers, partners, and internal teams. You will own the Go-To-Market strategy and execution for these complex and often sensitive product launches. You will define the rollout phases, risk mitigation, and success metrics for initiatives that impact partner content.

• Content & UX sensitivity: You must display a strong vision for how copy, visual hierarchy, and content density affect trust and ease in the partner content funnel, especially around reviews, Environmental, Social & Governance signals, and our mission of providing deeply personalized content by combining traveler needs with property-level insights.

• Regulation, risk & privacy awareness: You must be comfortable working with Legal/Risk on moderation, AI labelling, and Traveler Privacy, and can frame those constraints as part of the value story, not just blockers.

• Cross‑craft influencer: You must have a proven track record aligning product owners, engineering, data science, design, UX Writing, and commercial teams around one content story and set of priorities, even when there are conflicting requirements.

• Ownership and resilience in ambiguity: You are happy to work in “work in progress” areas (e.g. in teams that are still forming or evolving) and thrive on driving clarity and keeping things moving without perfect information.

• Data driven leadership: You will be expected to integrate data and partner feedback loops to continuously refine GTM plans and approach. You will be responsible for ensuring our GTM approach is scalable, robust, and minimizes disruption to the partner experience.

What you will focus on:

You will manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications as well as field enablement. The key parts of role are better defined in the hard requirements below, but some of the things we expect you to excel at are:

• Develop impactful global product marketing launches that simplify complex product jargon into partner friendly language

• Actively monitor commercial performance per segment/channel and identify opportunities for business growth

• Implement and lead large commercial projects within your own commercial scope

• Drive and lead the commercialization of a portfolio of products

• Proactively manage stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences

• Provide ongoing product feedback to product teams, aggregated from multiple channels

• Follow and share relevant competitive movement and (adjacent) market developments

Role qualifications and requirements:

Hard Requirements

1: Commercial product marketing experience (type of products marketed) and overall approach:

• Experience leading product commercialization and driving both product and commercial targets.

• High level of comfort querying large datasets to extract actionable insights (or curiosity to learn).

• Proven track record in marketing products with complex backend logic to a non-technical audience.

• Experience in managing product launches and rollouts that requires rigorous risk mitigation and legal alignment.

• 3+ years in product marketing roles with a proven track record in end-to-end responsibility for scalable products, B2B and B2C.

• Presenting / reporting / defending to senior leadership audience.

• Highly-diplomatic personality with excellent, experienced negotiation skills and a keen eye for details.

2: Superior communication skills for influence and customer exposure

• Complex and multi-craft stakeholder management with the ability to steer and influence decision-making for product direction, speed to market and path to impact throughout the entire product lifecycle.

• Strong verbal & written communication, manifested in the ability to craft compelling value propositions and work alongside writing and marketing resources to deliver the product proposition in a balanced business and marketing centric manner for internal and external marketing purposes.

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

This role does not come with relocation assistance.