Senior Retention Marketeer

Senior Retention Marketeer

Who we are

At Vandebron, we're transforming the energy landscape, steering away from the conventional to champion sustainability.

Now, we are dedicated to ensuring 100% green energy availability - 100% of the time. Think smart solutions - flexible use of wind and solar farms, Smart EV Charging, and efficient energy storage.

Your impact

As a Senior Retention Marketeer, your mission is clear: making it an absolute no-brainer for customers to stay with Vandebron. You play a key role in increasing Customer Lifetime Value and reducing churn by developing smart, customer-first retention strategies that support our commercial and sustainability goals.

Working closely with a retention team of four, you combine strategy and execution. You translate company direction into impactful initiatives, use data to uncover opportunities, and continuously test and improve campaigns that strengthen customer loyalty.

This is a role where ownership, innovation, and collaboration come together - helping Vandebron grow sustainably while delivering meaningful customer experiences.

In this job, you’ll report to Cees Polak, Manager Growth. And internally, your job title will be Base Marketeer.

What you’ll do

• Translate Vandebron’s company strategy into a clear retention vision and roadmap, with ownership of churn reduction and lifetime value growth
• Develop and execute data-driven retention initiatives, from ideation to implementation
• Use quantitative and qualitative insights to create and optimize personalized customer journeys and campaigns
• Apply a test-learn-accelerate mindset by experimenting with new retention tactics and continuously improving performance
• Collaborate closely with Brand, CX, Proposition, Product, Growth, and Data Analytics teams to align priorities and maximize impact
• Guide and challenge the retention team by providing direction, structure, and clarity on goals
• Manage stakeholders across teams to ensure alignment, focus, and execution power
• Shape a forward-looking vision on retention that positions Vandebron as a leader in smart energy experiences

What you bring

• 10+ years of working experience, whereof 8+ years of experience in retention marketing within energy or telecom
• Strong experience creating retention strategies and translating it into hands-on initiatives such as churn reduction, segmentation, and personalized campaigns
• Data-driven mindset, with experience working on churn models, performance insights, and experimentation
• Ability to balance strategic thinking with operational execution in a fast-moving environment
• Strong stakeholder management skills and experience working cross-functionally

You also recognize yourself in the following:

• You give direction and create focus, guiding initiatives from idea to measurable impact
• You communicate clearly and collaborate effectively across teams
• You challenge ideas constructively and continuously look for smarter ways to improve performance
• You combine analytical thinking with creativity and customer empathy
• You are motivated by Vandebron’s mission and want to contribute to accelerating the energy transition

Why this role is a meaningful career move

This role offers a unique opportunity to take ownership of retention strategy within Vandebron during a period of transformation. You’ll work at the intersection of strategy and execution, guiding a small but ambitious team while shaping how retention contributes to commercial success.

You’ll have the autonomy to define ways of working, influence cross-functional priorities, and help evolve Vandebron from an energy supplier into a tech-driven organization.

What you’ll learn

• How to lead retention strategy end-to-end in a complex, mission-driven organization
• How to balance strategic ownership with hands-on experimentation and execution
• How to guide and challenge a small team of highly motivated specialists
• How to build retention approaches that combine energy expertise, customer insight, and data innovation
• How to shape ways of working in a company transitioning into a tech-driven player

What success looks like after your first 6–12 months

• A clear, data-driven retention strategy that is widely understood and supported across the organization
• A prioritized roadmap aligned with stakeholders and focused on measurable impact
• Early initiatives showing positive results on retention performance
• Strong collaboration with Proposition, Product, CX, and Brand teams
• Recognition as Vandebron’s go-to expert on retention and customer lifecycle growth

What’s in it for you

• A nice salary
• An annual bonus based on company performance
• 30 paid days off per year
• Work abroad for up to 6 weeks per year (max. 4 consecutive weeks, including up to 4 weeks outside the EU)
• A sabbatical option after three years of service (one month paid with holidays, two unpaid)
• Special leave for personal milestones, volunteering, and an extra day for religious or personal celebrations
• An annual €850 learning budget plus access to Learning & Development programs
• A solid pension scheme
• €50 net per month for phone and Wi-Fi
• A one-time €200 net allowance for your home workspace
• A flexible hybrid setup between home and our carbon-neutral Amsterdam office
• Daily free, healthy, warm, vegetarian lunches prepared by our in-house cooks
• An NS business card if you live 10km or more from the office

tommythomassen@vandebron.nl