Digital Activation Manager

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

The Manager of Digital Activation (DAT) at Crocs is responsible for the commercial strategy and execution of a key market on the Crocs website (.com) and app. Next to this primary responsibility, the second focus is the strategic ownership of one product category from a .com and app perspective. This role sits within the ROW Digital Commerce team and reports into the Sr. Director .com & App Europe & Australia.

What You'll Do

• Develop and execute digital activation strategies for assigned markets/categories, aligning seasonal plans with global and local input to meet commercial goals.
• P&L owner of market and driver of commercial results in line with commercial targets.
• Lead digital campaign planning and execution from initial briefing through activation and post-launch performance monitoring across Crocs.com and the Crocs app.
• Coordinate digital content activation and drive onsite/category performance with hub teams (Digital Marketing, Onsite & Buying & Trading).
• Optimize the consumer journey to improve .com sales, consumer engagement, NPS, VOC, and overall brand impact.
• Partner closely with internal cross-functional teams to ensure timely, high-quality delivery across digital initiatives and maintain strong alignment between market and global priorities.
• Drive alignment between Customer Service, Digital & Logistics, and other operational teams to ensure seamless consumer experiences.

What You'll Bring to the Table

• BS or BA in business, marketing or related field – or equivalent years of relevant and related experience.
• Minimum 5 years of experience in a digital role with a commercial component.
• Background knowledge in operating in an ecommerce team.
• Strong understanding of the European footwear industry.
• Highly commercial mindset.
• Demonstrated ability to balance commercial and branded decisions supported by data.
• Ability to build a digital strategy and strong presenting and influencing skills to drive this plan.