Personal Health - Senior Global Marketing Communication Manager – Grooming

Job Description

You will contribute to the category integrated marketing communications end-to-end journey encompassing the marketing roadmap, brand positioning, global master content assets and campaigns, and content strategy and optimizations to contribute to sales growth, sustainable market share and brand strength increase. You will work towards accelerating creative effectiveness & marketing communication excellence across the brand/category. You will be part of the Philips Personal Health, Global Marcomm & Academy team (part of the Marketing Center of Excellence department) and work within the Business. You will be part of a team of passionate marketeers who strive to develop breakthrough communications, and work amongst high-performing professionals, obsessed by raising the norms for our consumers and partners.

Your role:

• Working within the business to develop 360 integrated campaigns from TV, social media through to shopper materials (online and in-store): briefing, planning, support message development, production, and execution through toolkits.
• Project delivery and priority setting of deliverables against the 18/24 month communications category roadmap.
• Work with comms teams (.com, shopper, PR, CRM etc.) to deliver upon a superior consumer experience through relevant, engaging and effective assets.
• Drive consistent and distinctive Brand Personality and Tone of Voice at category comms level.
• Manage agency partners according to annual agencies’ Scope of Work and in partnership with procurement.
• Act as an advisor to the business and marcomms teams, providing ongoing support to elevate marketing and comms strategy and challenge traditional thinking around the brand category, consumer and creative context.

You're the right fit if:

• You come from an advertising agency or have worked both at an agency and have client-side experience.
• Experience in global brand building (qualified advertising/consumer experiences and raising the bar in creative excellence) in an international environment.
• Bachelor's / master’s degree in marketing, Marketing Communications, Business Administration, Communications, or equivalent.
• Well-rounded Marketer (10+ years) with strong business and consumer understanding.
• Experience with and proven-track record of ATL, BTL and digital content development (e-comm, social platforms, .com, CRM, apps, and beyond).
• Experience with and able to manage global world-class (creative) agencies; production experience required.
• Strong stakeholder management skills to work with a variety of teams across the globe; building trusting relationships and delivering commitments.

About Philips

We are a health technology company.