Senior Content Creator

Are you ready to shape the voice of Action and bring our stories to life across a fast-growing international organisation? As our Senior Content Creator, you will play a key role in crafting clear, engaging and on-brand written content that supports Action’s communication objectives and keeps colleagues informed, connected and inspired across Europe. You’ll be the go-to expert for excellent copy, helping translate complex topics into impactful stories that resonate with diverse audiences.

This is your daily Action

As Senior Content Creator, you will lead the creation of high-quality written content for Action’s internal communication channels and selected external platforms. You’ll develop and refine copy for online and offline channels such as the intranet, newsletters, email communications and printed materials, ensuring clarity, accuracy and consistency with Action’s brand and tone of voice.

You will shape messaging for major organisational initiatives and milestones, aligning content with business objectives and communication strategies. Working closely with senior stakeholders and colleagues across the business, you’ll advise on content approaches, simplify complex information, and turn it into compelling stories.

In addition, you’ll provide editorial guidance and feedback to junior writers and other content contributors, safeguarding quality and coherence across all channels. You’ll monitor content performance, use feedback and analytics to continuously improve effectiveness, and contribute new ideas for storytelling formats that enhance employee engagement.

This is your team

Your home base will be the Communication department. Our focus? Support the Action strategy of sustainable growth and development. Together with the entire business, we increase the involvement of all employees, including with the Voice of Action programme. We see challenges as opportunities. Our goal in Communication? Being trusted advisers to our business, from board of directors to country management, always guided by Action’s DNA and values.

This is you

You are a confident and creative writer with a sharp eye for detail and a strong sense of structure. You enjoy collaborating with others, take ownership of your work, and are known for your ability to translate complex information into clear and engaging content. You are service-minded, professional and adaptable, easily adjusting your tone and style to different audiences and channels.

You thrive in a dynamic environment, manage multiple priorities with ease, and are always looking for smarter and more effective ways to communicate. You enjoy coaching others, sharing your expertise, and raising the overall quality of content across the team.

In addition:

• A Bachelor’s Degree in Communications, Journalism or media
• 4+ years of relevant work experience in copywriting, communications or journalism
• C2-level oral and written proficiency in English (additional European languages are a plus)
• Advanced writing and editing skills, with the ability to craft strategic messaging for complex initiatives
• Experience leading content projects and providing guidance or mentoring to junior writers
• Experience writing and managing major corporate writing projects such as annual reports or trading statements
• Strong understanding of brand voice and tone, and the ability to ensure consistency across channels
• Experience with digital content formats, internal communication platforms and content management systems
• Basic to solid knowledge of Canva, InDesign, email tools and online publishing
• Familiarity with digital content strategy, optimization and performance measurement
• Strong stakeholder management skills, with the ability to build effective partnerships in an international environment

What we offer

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 15 million customers every week in more than 3,000 stores in 14 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme, collective health insurance and travel expenses allowance