Customer Lifecycle & Enablement Marketer

We don’t want to brag, but this is what you tell at parties 😎

Sendcloud is the complete shipping platform for e-commerce – enabling retailers, marketplaces, and fulfillment companies to scale their operations while delivering great shipping experiences. Trusted by over 25,000 e-commerce businesses, Sendcloud is on a mission to solve shipping globally.

What you will do in this role 🧐

We don’t want to overstate it, but this role is instrumental in driving how customers adopt, succeed with, and expand within our product.

You’ll partner with Growth to execute lifecycle programs and own the creation of enablement content that helps customers get value at scale — from guides and webinars to upsell education.

In this role you’ll be part of the customer marketing, but also be working closely with other departments like Customer Support, Customer Success and operations.

You’ll:

• Own lifecycle execution across all customer journey stages: Activation - Enablement - Expansion - Loyalty
• Build and run lifecycle campaigns end-to-end — including messaging, sequencing, and content
• Develop customer-facing enablement content such as:

• Onboarding and feature adoption guides and video’s
• Webinars and academy modules
• Expansion and upsell education

• Create reusable assets that reduce workload for CSMs
• Partner with CSM, Product, Growth, and Operations to close lifecycle gaps
• Continuously measure performance and iterate on programs using customer usage and feedback

You’ll know you’re winning when:

• Feature adoption and early engagement metrics improve
• Annual plan adoption and expansion readiness increase
• Lifecycle programs run predictably and measurably
• CSMs regularly leverage your content as a force multiplier
• Growth Marketing feels supported and execution is faster

The perfect match has experience in✅

• 5+ years of lifecycle, customer, or growth marketing experience in B2B SaaS
• Strong hands-on content creation skills
• Comfortable owning execution, not just strategy
• Data-driven and outcome-focused mindset
• Excellent cross-functional collaboration skills
• Ability to work in fast-moving, high-impact situations and can navigate through ambiguity
• You’re a native Dutch or French speaker and are comfortable working professionally in English

You share our core values:

💩 No bullshit: We don’t like big egos, we like honesty, transparency & openness. Share your mistakes with us and learn from them!

🎯 Grow & Win: Keep on learning and improving, from each other, mistakes and by actively searching for ways to keep on developing your skills

🎠 Have fun: You are not afraid to be yourself and you love to be surrounded by your awesome colleagues!

Benefits 🎉

• Work within a vibrant, evolving, young and International company
• A good salary that grows with the company and your accomplishments
• Working in an internationally oriented, fast growing and well-funded scale-up
• After 3 years of employment, you get a sabbatical of 4 weeks from us
• Keep growing with a study budget of €2000,- per year!
• Stay fit in our Sendcloud gym!
• Pension scheme
• Discount on health insurance
• Access to many different discount programs, shop til you drop! 🛍

This role is based from our office in Eindhoven. We expect you to be in the office 3 days per week.