Market Development Manager

The Role

The Market Development Manager (MDM) is responsible for the execution of strategy for market-facing initiatives to drive and sustain growth in assigned market segments. This includes developing and executing market segment plans, monitoring their effectiveness, and making adjustments as necessary. The MDM serves as an expert on EBME (Eastman’s framework for enabling business and marketing excellence), coaches other Market Development Managers, manages Stage Gate Projects, acts as a marketing subject matter expert, and collaborates with various stakeholders.

Location of the role: Rotterdam, the Netherlands, Ghent, Belgium.

Key Accountabilities

• Drive variable margin gains by closing new business initiatives.
• Measure growth by launch effectiveness, projected revenue from Gate 5 launches, and new business from market development and innovation.
• Provide marketing expertise and coaching to teams, and manage personal career development.

Responsibilities

• Develop Addressable Market Maps and refine existing offers with the Commercial Houseware Segment Teams.
• Determine the best path for initiatives from market strategy work, develop execution plans, and monitor their effectiveness.
• Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales.
• Communicate strategies across the Market Segment Team.
• Lead or support growth projects using the EBME framework (Eastman Business Management Excellence).
• Track metrics to ensure post-launch efforts align with segment strategy and performance.
• Facilitate and provide input on new business opportunities in Leads Management (SFDC).
• Make growth initiative recommendations based on market trends and customer insights.
• Develop Economic Value Estimates (EVE™) with Product and Pricing teams.
• Prepare transition plans and materials and coach Sales and support functions for new product launches.
• Draw insights from multiple sources to develop situational assessments for growth projects.
• Network and establish expertise in assigned markets.
• Interface with value chain leverage points to identify product and application opportunities.

Qualifications

• Minimum bachelor's degree required; MBA in strategic marketing or business is preferred.
• 8+ years of experience in commercial, marketing, or product marketing roles.
• Strong marketing and business acumen.
• English language required. EU language preferred (French).