Senior Commercial Associate

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

🛠️ The Commercial Team

Our team cares wildly about delivering ambitious and profitable growth across all of our markets and brands. We’re firmly focused on growing profitably, whilst also keeping an eye on the long term commercial view, and our wider business goals, in everything that we do.

This may sound like a cliché, but we really are a bunch of fast-thinking problem-solvers. Think Deeply, Act Swiftly really comes into play in our team. Our Slack channels are full of threads of our team coming together to solve a problem, sharing knowledge and resources, and all working together for our shared mission. We know where we’re headed, and we’re all ready to jump in to support each other to get there. We develop our commercial strategy whilst managing day to day trading to have full country or category oversight.

We’re a distributed team, and we currently have team members all across Europe & the UK! This role is based in our Amsterdam office with an expectation of being in the Amsterdam office or our Amstelveen warehouse location 1-2 days a week, or more if you prefer. We work very frequently with almost all other functions across the business, so we’re really proud of our ability to collaborate effectively and are always looking for ways to connect and work together; making use of both our virtual tools and our lovely offices. We come together as a full team once a year in either London or Amsterdam for a team offsite, and throughout the rest of the year we gather in our respective country teams as frequently as we can!

💻 What you’ll be doing

Reporting to our Head of Subscriptions (bloomon), you will be responsible for driving the commercial performance of our subscriptions for the bloomon brand. Covering 5 geographies, you’ll collaborate with the bloomon subs working group (WG) - our cross-functional team focused on bloomon subs, including members of the acquisition, marketing innovation, product, brand, creative, business intelligence teams, plus more! - to positively impact the key metrics we care about. You’ll be an important driving force behind making things happen and progressing us towards our goals.

We have big growth and profitability ambitions for the subscriptions part of our business. This is a great opportunity for someone who’s excited by the idea of working for a fast paced, data-driven business, who’s got some exciting challenges to solve!

Your responsibilities will include:

• Project manage the execution of initiatives cross-functionally across the working group (e.g. test a new welcome video, sign up flow testing, cancellation flow testing), as well as execute on individual projects (e.g. benchmark the digital journeys of peer subscription companies)
• Conduct analysis to investigate the impact of tests we’ve run, to inform if we roll a test out to all customers, test a different iteration, or never do it again
• For more complex analysis, collaborate with the BI (Business Intelligence) team to understand the performance of tests we’ve run
• Own, implement and improve our initiatives to send wonderful surprises to our customers
• Be the voice of our customer, synthesising customer NPS data and surfacing important themes; where we’re doing well, and where we need to make improvements
• Be the “go to” person to problem solve when our customers are facing an issue, coordinating a customer-first response with our CD (Customer Delight) team
• Work closely with our operational teams (Flowers, Warehouse Ops) to ensure our flowers are amazing quality and ensure physical tests we run smoothly
• Collaborate with our counterparts for eComm bloomon (gifting) to run tests across the bloomon brand (e.g. run tests on our homepage)
• Track progress against our quarterly objectives, and the progress of initiatives the WG are working on in order to achieve those objectives! Be across all moving parts and flag any blockers
• Own the preparation of slide decks and commentary for monthly performance meetings

We will ask for you to visit our warehouse in Amstelveen semi-regularly (an average of once a week) to enable close collaboration with our operational teams there.

✅ You’ll love this role if you…

• 1-3 years professional experience, preferably in a commercial or operational role
• Proactive and results-driven, with a keen desire to learn
• Highly organised and get a kick out of improving processes
• Passionate about customer experience and putting the customer first
• Logical in your approach to solving problems - you like finding simplicity within complexity
• Excellent communication skills
• Strong project management skills
• Proficient in Excel / Google Sheets
• Ability to work collaboratively, with high attention to detail combined with pragmatism and the ability to get stuff done
• Excited to work in a fast paced environment, confident with multi-tasking, working to tight deadlines - and like to have fun along the way!

Nice to have:

• Experience working in a consumer subscription business and/or a scale up environment

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🧭 Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

• Lead change for good: we have the guts to try new things and step up to do what matters most

• Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

• Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

• Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

• 🌻 Work that works for you

  • Flexible working (core hours from 10-4pm)
  • Work Abroad for up to 30 days each year
  • Share in our success with a choice to take equity options from day 1
  • 1 day per year to volunteer on a project that’s close to your heart
  • We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
  • Phone allowance

• 🌴 Time off

  • 24 vacation days and an option to buy an extra 5 each year
  • Happiness days (1 extra day each quarter for your personal ‘me time’)
  • 1 celebration day per year, to celebrate a holiday that’s important to you
  • Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

• 🌱 Health and wellbeing

  • Mental health support through Open Up, including access to online therapy sessions
  • Allies and champions groups
  • Mental Health First Aiders and awareness training for our managers
  • In person and virtual yoga every week
  • Our office kitchen is stocked with healthy drinks and snacks to keep you going
  • Workplace pension contributions

• 🌳 Growth & Development

  • A flexible training framework for every stage of your career development through our Bloom & Learn programme
  • Internal & external Speaker Sessions on a variety of different inspirational topics.

• 💐 Moments that matter

  • We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen
  • A BBQ-worthy rooftop terrace (Amsterdam HQ)
  • Social & wellbeing monthly calendar
  • We love to celebrate birthdays, anniversaries and other important milestones!
  • Summer and End of Year events, team lunches and post-peak celebrations
  • Irresistible discounts on our products, blooms & subscriptions!