Global Consumer & Market Insight (CMI) Manager

A great place to work in an environment where there is a lot of room for the people element, focus on your development and to get inspired by others through the international team dynamics. Sounds good? Then welcome to Perfetti!

Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella and Chupa Chups.

THE OPPORTUNITY

As Global CMI Manager, you are a strategic partner for innovation, category insights, brand positioning, and communication within Perfetti Van Melle. You are responsible for translating market, consumer, and brand data into actionable insights that drive growth for our global brands and categories. You collaborate closely with the global marketing, category and revenue growth teams and external agencies to develop and implement best practices and standard research methodologies. You are a driving force behind identifying growth opportunities at market, category, brand, and product level. You support new product development by initiating and executing consumer trials and reporting outcomes.

What will be your impact:

• Strategic Insight Partner: Translate internal and external data into strategic advice for global brands and categories.
• Research Methodology Expert: Requires a strong grasp of both quantitative and qualitative research methodologies, such as experience in category research, creative testing, brand health tracking, and occasion-based insight development. Familiarity with AI tools, repositories, and agentic development is essential to drive innovation and strategic decision-making.
• Branding & Consumer Validation: Guide brand development and positioning, lead validation processes, and advise on marketing communications.
• Market Research & Intelligence: Set up and execute relevant research studies aligned with business objectives and challenges.
• New Product Development: Generate, interpret, and collect market research data, conduct product trials, and report results.
• Growth Opportunities & Risk Analysis: Proactively identify growth opportunities and risks at all relevant levels.
• Methodology & Best Practices: Develop, promote, and share standard research methodologies, inspiring global and local teams.
• Data Integration & Digitalisation: Integrate diverse data sources, work with digital tools (such as Power BI), and ensure effective reporting and presentation.
• International Collaboration: Work with global sources such as Innova and Euromonitor, and maintain relationships with international agencies and operating companies.
• Budget Management: Support the management of the CMI budget and financial alignment with agencies and internal teams.

WHAT WE ARE LOOKING FOR

• Bachelor’s or Master’s degree in Marketing or a related field
• Excellent command of the English language (spoken and written)
• Minimum 5 years’ experience in a similar role within a multinational FMCG organization (such as CMI Manager, Strategy & Insight Manager, or Strategic Planner)
• In-depth knowledge of innovative market research methods and best practices in quantitative and qualitative research
• Strong consultative, diagnostic, and communication skills; able to advise and influence at all levels
• Experience in processing and interpreting continuous and ad hoc market data (agency or client side)
• Excellent marketing knowledge and application of market data
• Inspiring interpersonal skills and the ability to motivate teams with insights
• Ability to critically assess methodologies and influence within the organization
• Experience in strategy, positioning, planning, and performance management
• Resilient, flexible, and able to work under pressure
• Excellent analytical and presentation skills
• Advanced knowledge of digital tools, Power BI a requirement, SQL, Azure, data bricks an advantage
• Passion to succeed and make a difference; energetic and self-motivated
• Constructively critical mindset

WHAT DO WE OFFER

• A full-time role (40 hours per week) in an international and dynamic environment
• A competitive salary complemented by a performance-based bonus scheme
• 30 days of annual leave
• Hybrid working model: at least three days in the office, with the flexibility to work remotely for the remainder of the week
• A pension plan through the Stichting Bedrijfstakpensioenfonds voor de Zoetwarenindustrie
• A comprehensive wellbeing and benefits program, gym membership discounts, EMPOWR platform, and more
• Office engagement events to foster team spirit and connection