Associate Director Category & Channel Development

Lead the change on how consumers buy and customers sell our categories

As Associate Director Category & Channel Development, you shape the strategic agenda for growth across our categories and channels. As a key member of the Commercial Development MT, you play a central role in strengthening world-class category & channel growth capabilities across our commercial organization. You lead a team of strong Category Management experts and ensure our commercial approach is disciplined, insight-led and future-ready.

In this role, you lead our NL Category Vision in close collaboration with franchise partners, customers, and Sales, ensuring it is tailored for our market and embedded across the commercial functions. You steer the 3-year Channel Strategy, setting clear focus on where to play, how to win, and what success looks like for each channel. The Category Management team operates as a strategic and objective partner to Key Accounts, identifying growth opportunities through data-driven recommendations on range, space, and fair share of visibility on shelf. Together with our customers, we shape the store of the future and execute across our category growth opportunities.

Your key responsibilities

• Category Strategy: Co-create and scale our Category Vision with our customers for future success, in strong alignment with internal stakeholders and sales.
• Channel Strategy: Own the “Where to Play” roadmap; defining how, where, and with whom we win, and what future success looks like per channel in close collaboration with sales.
• Range & Space Management: Make sure we earn our fair share of distribution and visibility (SOVI), and support Key Account teams with practical tools and objective advice.
• Capability Building: Equip teams with next-gen tools, data, and AI to drive smarter decisions and elevate conversations with customers.
• Strategic Partnerships: Align brand, shopper, and customer agendas and build external influence that unlocks value.
• Research & Innovation: Launch future-forward initiatives like “Shelf of the Future” and secure joint business planning with customers.
• Leadership & Culture: Lead your team of 14 category management experts. As part of the Commercial Development leadership team, you’ll drive inclusion, data and tech transformation, and talent development across functions.

You are the original taste

We are looking for a leader with a clear strategic vision. Someone who combines commercial sharpness with a collaborative leadership style. An expert who is energized by consumer behaviour, retail trends, and data, and who can translate these insights into clear strategic direction.

You bring:

• A deep understanding of FMCG and category fundamentals
• 10+ years proven experience in both Home and Away-from-Home environments (retailer or supplier side)
• Commercial Sales experience is a strong plus
• A clear, inspiring communication style and strong storytelling skills
• Experience leading change across functions, countries, or cultures
• A digitally-savvy mindset, and a love for turning data into action
• Fluency in English and Dutch

What you get

• A competitive salary that reflects your experience and leadership level
• 13th month salary
• 8% holiday allowance
• Annual bonus up to 17.5%
• Company car or lease budget
• 25 holiday days plus the option to buy or sell days
• Strong pension plan
• Laptop and i-phone
• Discount on your health insurance
• …and of course, access to plenty of our refreshing beverages to enjoy at home

About Coca-Cola Europacific Partners

At CCEP, we make every day magic happen. With over 42,000 colleagues across 31 countries, we bring iconic brands like Coca-Cola, Fuze Tea, and Sprite to millions of consumers. In the Netherlands, we’re proud to produce 100% CO₂-neutral and use only recycled plastic (excluding cap and label). Together, we're building a future where brand, people, and planet are in perfect balance.

Ready to make your mark?

This isn’t just a job. This is your chance to shape what, where, and how people experience some of the world’s most iconic brands. You will operate at the intersection of data, strategy, innovation, and leadership in a role that truly drives the future of our business.

If you're ready to join a team as passionate about success as you are, we would love to hear from you. Questions about the recruitment process? Contact Jelle Rouwet, Manager Talent Acquisition, via jrouwet@ccep.com