Associate Field Manager

Role Summary

Responsible for sales development in business for the defined area. This includes managing distributor/stockist relationships and providing feedback to superiors on developments in areas of business interest. The role carries complete responsibility for inventory management at distributor/stockist locations, including payments, and involves formulating strategies for sales and marketing. The position requires exploring market opportunities through suitable surveys with stakeholders. The incumbent is responsible for achieving sales targets in the assigned territory, building long-lasting relationships with customers and key opinion leaders (KOLs), and ensuring the implementation of company policies, procedures, and compliance guidelines.

Role Responsibilities

Primary responsibilities critical to the performance of the role include:

• Generating demand for poultry products in trade channels, including Vets, DF’s, Canine Practitioners, Paravets, Shepherds, Milk Unions, Poultry Farmers, Poultry/Breed Consultants, and KOLs.
• Selling products using Pharma Sell/Action Selling Process steps.
• Coordinating between retailers, distributors, and customers.
• Minimizing expiries through regular secondary sales.
• Prompt submission of DFAR, TE, and other required reports.
• Liaising with veterinary colleges, institutions, and key accounts.
• Developing strong rapport with milk unions, farmer forums, and NGOs to drive business volumes.
• Managing outstanding payments and recoveries related to poultry products within the territory.
• Ensuring compliance with business principles.
• Maintaining sales growth for poultry products in the assigned territory, achieving annual targets, and conducting regular follow-ups with customers such as vets, DF’s, shepherds, milk unions, poultry farmers, key accounts, farmer forums, NGOs, distributors, retailers, and poultry consultants.
• Driving the growth and expansion of poultry products to establish the company as a leading player in the territory amidst increasing competition.
• Attaining desired growth as per the traffic light model.
• Implementing and reporting through MAXX/Sales Force automation tools.
• Developing oneself as a successful sales professional within the business unit and in a highly competitive marketplace.
• Complete management of distributor/stockist operations.

Qualifications and Experience

• Bachelor’s degree in a related field (e.g., Sales/Marketing) or relevant course certification.
• 3-5 years of relevant experience.
• Experience in the pharmaceutical industry is required.
• Action-oriented with knowledge of business and selling skills and processes.

Required Skills

Accountability, Account Management, Adaptability, Animal Health Care, Customer Experience Management, Data Analysis, Inbound Phone Sales, Job Descriptions, Lead Generation, Management Process, Market Analytics, Product Knowledge, Sales Forecasting, Sales Pipeline Management, Sales Reporting, Sales Strategy Development, Technical Knowledge, Technical Product Sales, Veterinary Sciences