Manager Consumer Experience Optimization

Manager Consumer Experience Optimization at adidas

Purpose & Overall Relevance for the Organization:

An exciting opportunity has opened for an entrepreneurial, data-driven decision-maker to join our growing eCommerce organization. As part of the Consumer Experience Optimization Team within the EU eCom Trading organization, you will be responsible to optimize product wayfinding & key shopping journeys across the adidas digital ecosystem in Europe with the focus on .com and Flagship App. In this role, you will contribute to our optimization and experimentation efforts within the Awareness & Wayfinding pillar, with a focus on improving main wayfinding methods Header Navigation & Onsite Search to drive engagement, quality site traffic and ultimately conversion and product sell-through.

With a strong understanding of consumer behaviour and market dynamics, you will translate data insights into actionable proposals that drive measurable performance improvements, in line with trading, seasonal and commercial goals. This includes optimizations and personalization initiatives to support the new season launches, brand campaigns and key commercial activations. Your role will be crucial in optimizing the performance of key site areas to enhance the consumer experience, accelerate business growth and support trading objectives. You will help shape the discovery and experimentation roadmap, as well as drive presentation enhancements across areas such as content, merchandising, and ranking in upper funnel.

The ideal candidate has a proven track record in digital optimization, and A/B testing, with the ability to translate data into hypotheses and behavioural insights that drive results. You will work closely with cross-functional stakeholders across the EU Market, Marketing Activations, Global Product, Analytics and Trading teams to scale successful initiatives and champion a data-informed, consumer-first mindset.

Key Responsibilities:

• Have a deeper understanding of the consumer journey by constantly tracking key KPIs and analyzing behavioral data to identify opportunities and actions that improve digital performance (e.g., Site to PLP/PDP rate, add-to-cart rate, conversion rate).
• Shape and manage the experimentation roadmap in line with commercial, trading and consumer priorities, ensuring test outcomes are translated into impactful actions and scalable solutions.
• Support the A/B testing and personalization strategy across upper-funnel experiences (Header Navigation & Onsite Search), managing test ideation, execution and performance.
• Deliver upper-funnel experiences that reflect seasonal campaigns, category and brand storytelling, connecting consumers with relevant products and narratives.
• Partner with cross-functional teams (Analytics, Trading, Global Product and Marketing Activation) to gather insights, validate hypothesis and embed consumer needs into testing and optimization strategies.
• Define and execute personalization strategies that deliver tailored upper-funnel experiences to key consumers and drive quality downstream traffic.
• Implement Product, Brand and Commercial campaigns within your scope by adapting execution to local consumer and business needs.
• Share test learnings and behavioral insights across EU and global markets to inform strategy and promote a data-driven, consumer-first culture.

Key Relationships:

• Site Merchandise & Category Managers
• eCom Buying, Planning, Trading
• Marketing Activation
• Web Analytics
• Site Operations
• Data Science
• Global Digital Product Owners
• Global CRO

Knowledge, Skills and Abilities:

• Deep expertise in digital experience optimization and ecommerce, with experience in A/B testing, personalization and conversion rate optimization.
• Strong analytical mindset with the ability to interpret data, uncover behavioral insights and translate findings into clear, actionable strategies.
• Solid understanding of eCommerce performance drivers and digital consumer behavior, ideally within retail, fashion or sporting goods.
• Hands-on experience with analytics and experimentation tools such as Adobe Analytics, Google Analytics, Monetate, Optimizely or similar platforms.
• Commercially minded and data-driven, with a proven ability to balance performance goals with brand and digital experience.
• Entrepreneurial and proactive approach, and impact-orientated, with the ability to work independently and drive initiatives from concept to implementation.
• Creative thinker with a test-and-learn mindset.
• Excellent verbal and written communication skills; able to present complex topics and influence decision-making across different levels and teams.
• Strong collaboration and stakeholder management skills; experienced in aligning cross-functional teams.
• Comfortable flexing between strategic initiatives and fast-paced trading needs, adapting priorities to maximize business impact.
• Fluent English, both verbally and written.

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of relevant experience in e-Commerce or Consumer Experience Optimization.
• BA / BS in Economics, Marketing, Merchandising, or related field.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.