Head of Performance Marketing

We’re on a mission to become the go-to destination for students across Europe to find a trusted home away from home. We make every move simple and seamless, so students can focus on what really matters: studying, exploring, and growing in their new city.

With HousingAnywhere, Kamernet, and Studapart under our roof, we’re proud to be Europe’s largest mid-term rental platform. And we’re just getting started.

Our international teams are driven by a shared purpose: to empower students to embrace change, unlock their potential, and shape a world without borders.

You’ll find us in Rotterdam, Paris, and Cergy, working across cultures and time zones, always guided by our four core values:

• Ownership
• We are Enablers
• We are Changemakers
• We are Connectors

Your role

We seek a strategic and results-driven Head of Performance Marketing to lead all paid acquisition and growth channels across all three brands of the group: HousingAnywhere, Studapart, and Kamernet.

This is a senior, strategic, and hands-on role, responsible for defining and executing our global acquisition strategy and ensuring profitable, scalable growth across multiple brands and markets.

You’ll report directly to the VP of Marketing and lead a cross-functional team.

Your responsibilities

• Develop and own the overarching performance marketing strategy for the HousingAnywhere Group (HousingAnywhere, Kamernet, Studapart), driving user acquisition for both supply (landlords) and demand (tenants).
• Lead the strategy and execution for all performance channels: Paid Search (SEM), Paid Social, SEO, and Affiliate Marketing, optimizing for group-level ROI.
• Build, lead, and coach a high-performing performance marketing team, fostering a data-driven culture of experimentation, accountability, and continuous improvement.
• Own and manage the entire multi-million euro performance marketing budget, including forecasting, allocation, and reporting on key KPIs to the executive leadership.
• Direct the group's organic growth strategy by owning the global SEO roadmap, collaborating closely with Product, Engineering, and Content teams on technical SEO, content, and link-building.
• Champion a sophisticated analytics framework, implementing advanced attribution models to accurately measure the full-funnel impact of each channel and inform strategic decisions.
• Master automation, creative testing, and personalization at scale. Identify, test, and scale new acquisition channels and growth levers beyond the current core mix.
• Partner closely with Product, Engineering, Brand, and Data teams to optimize the end-to-end user journey, drive conversion rate optimization (CRO), improve CAC, LTV, and ROAS, and test new growth opportunities.

Your profile

• 8+ years of experience in performance marketing or growth, with at least 3+ years in a leadership role managing multi-channel paid acquisition and developing high-performing teams.
• Proven track record in driving growth through paid and organic channels and scaling paid acquisition programs in B2C or marketplace environments (international experience is a plus).
• Hands-on strategic leader with experience managing and optimizing multi-million euro budgets across multiple channels.
• Strong analytical mindset and communication skills. You’re able to translate data into business impact.
• Deep understanding of digital marketing, attribution models and measurement frameworks to effectively assess channel performance.
• Ability to thrive in a fast-paced, high-growth environment. Prior experience in a two-sided marketplace is strongly preferred.
• Experience in mobile app user acquisition and retention strategies is a strong plus.
• Passion for experimentation, innovation, and continuous improvement. Curious and up to date with the latest trends in AI, automation, and performance tools.

What’s in it for you

• Unlimited paid holidays, minimum-based, not maximum!
• Position based in our Rotterdam office with a hybrid working policy (2 office days).
• Flexibility to work remotely for up to 2 months per year!
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including a laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community (46+ nationalities).
• Pet-friendly office in Rotterdam city centre.
• Team-building events and after-work drinks every Friday.