Senior Business Development Director - Commercial Services

Lead the Growth of Commercial Services at BDR Group

About the Role

As Senior Business Development Director, you will lead the growth of Commercial Services across the BDR Group. Reporting to the Global Head of Aftersales, your primary mission is to establish and drive a global commercial engine from a service perspective—ensuring consistency, maturity, and full alignment with our equipment sales organization.

This role is central to achieving our long-term service ambitions and transformation growth goals. You’ll define service sales policies, manage strategic planning and pipeline development, and build a high-performing global service sales network.

This is a new role to the business as part of our growth plans. Your experience to scope out requirements and build a new function within our Aftersales department will be key to our success.

Key Responsibilities will include:

• Drive Aftersales Growth: Build and scale a global commercial services function within the Aftersales organization. Support country teams in achieving service revenue goals and aligning offers post-acquisition. Act as global Key Account Manager for cross-country commercial customers.
• Develop Strategy & Governance: Co-develop the Aftersales strategy with the Head of BA Aftersales / Commercial and central portfolio teams. Define and implement global SOPs, pricing frameworks, and commercial playbooks. Identify and lead initiatives to achieve financial and customer satisfaction targets.
• Lead Global Alignment: Build and manage a virtual global service sales network. Ensure alignment between service and equipment sales pipelines. Drive CRM and process maturity across clusters.
• Monitor & Improve Performance: Establish performance dashboards and KPIs for service sales. Collaborate with the CoE to harmonize pricing, standards, and tools. Oversee NPS tracking and customer satisfaction improvement plans.

Key Relationships

You’ll collaborate closely with:

• Central Portfolio Management
• Commercial Sales & Marketing Teams
• Commercial Centre of Excellence
• Global Heads of Aftersales and Commercial
• Country Business Development Leads and Trade Partners
• Global key customers

About You

To succeed in this role, you’ll bring:

• 10+ years’ experience in commercial or service sales leadership within HVAC, heating, automotive, or similar industries.
• Strong understanding of service sales models and installer networks.
• Proven ability to build and scale teams across multiple geographies.
• Experience driving best-practice implementation and organizational change.
• Excellent stakeholder management and influencing skills.
• Strategic mindset with strong analytical and commercial acumen.
• Fluency in English; other European languages are an advantage.
• Degree in Business, Engineering, or related field preferred.

About BDR Thermea Group

We are a leading manufacturer and distributor of sustainable climate and sanitary hot water solutions and services around the world. We provide smart thermal comfort solutions for residential and commercial buildings with near-zero carbon footprint. With over 7,000 employees across the world and annual sales close to €2.1 billion, we operate in over 102 countries and have 5 Business Development Units and 13 Manufacturing sites worldwide. We own and sell many of the leading brands for heating products, including Baxi, De Dietrich, Remeha, Brötje, Baymak and Chappée.

What’s it like to work at BDR Thermea Group?

At BDR Thermea Group, we don't just talk about making a difference - we live it every day. As a member of our team, you will be part of a company that is leading the way in the global energy transition, shaping the future of sustainable heating and hot water systems. You will have the opportunity to work alongside passionate colleagues who share our core values: One Team, Sustainable Future and Customer Focus and commitment to making a positive impact on the world.

We believe that our employees are our greatest asset, and we are committed to supporting your growth, development, and well-being. As a possible future employee, you can expect to be part of a purpose-driven environment that encourages creativity, innovation, and collaboration. Take the first step towards your exciting career with BDR Thermea Group and join us on our journey towards a sustainable future.