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TRADE MARKETING MANAGER
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The Trade Marketing Manager is responsible for the development, execution, and optimization of trade programs focused on the Tobacco and Petrol channels. Key programs include category management, trade engagement, and various online and offline activation initiatives aimed at implementing legislative changes in the short to mid-term with our key trade partners. The successful candidate is expected to continuously develop new and updated programs aligned with our overall M&S strategies and objectives. This role works closely with the Brand and Channel Management teams and maintains regular contact with trade partners and external agencies.
Key Responsibilities:
- Collaborate closely with the entire M&S community and supporting functions to ensure alignment and buy-in for assigned multi-channel trade programs and activities.
- Evaluate program effectiveness against KPIs, monitor results, and recommend corrective actions.
- Drive in-store retailer brand awareness to maximize knowledge transfer in an increasingly restricted market.
- Create an omni-channel approach that delivers effective, consumer-centric trade marketing tools—both online and offline—targeting retailer and shopper-facing staff in a consistent, integrated, and engaging manner, while remaining compliant with legislation.
- Develop and deliver strategic category management projects and provide ongoing multi-category advice to Trade in cooperation with Channel, Strategic Insights, and Brand Marketing.
- Support Channel Management in preparing for Trade Marketing meetings and participate when appropriate to strengthen business and trade relationships within assigned channels and accounts.
- Advance data-driven program management and optimization, ensuring decisions are based on available data and trade insights that support JTI’s objectives.
- Create action plans based on retailer feedback and needs, and enhance our digital relevance by leveraging analytics to improve the online experience for retailers.
- Monitor and report the trade marketing budget via monthly budget tracking.
Requirements:
- A minimum of 4 years of proven experience in Sales or Trade Marketing within a leading A-brand consumer goods company. This hands-on expertise is essential and prioritized over formal education.
- A WO/HBO degree in a commercial or trade marketing discipline is considered an asset, providing valuable theoretical support to your practical experience.
- Fluency in English; Dutch strongly preferred.
- Proficiency in MS Office programs, including Word, Excel, and PowerPoint.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Project management experience, including working in cross-functional teams and managing external partners.
- Excellent communication and presentation skills, both written and verbal.
- Proven ability to build and maintain strong relationships with trade partners and internal stakeholders.
- Willingness to travel occasionally for trade partner meetings, events, or field visits.
Are you ready to join us? Build your success story at JTI.
JTI - Japan Tobacco International is the international tobacco business of Japan Tobacco Inc., a leading international tobacco product manufacturer, with a global market share of almost 10%. Our company was formed in 1999 when Japan Tobacco Inc. purchased the international tobacco operations of the US multinational R.J.Reynolds. In 2007, Gallaher, a FTSE 100 business, was acquired by Japan Tobacco…
JTI - Japan Tobacco International is the international tobacco business of Japan Tobacco Inc., a leading international tobacco product manufacturer, with a global market share of almost 10%. Our company was formed in 1999 when Japan Tobacco Inc. purchased the international tobacco operations of the US multinational R.J.Reynolds. In 2007, Gallaher, a FTSE 100 business, was acquired by Japan Tobacco Inc. At the time, this was the largest foreign acquisition by a Japanese company.
In 2009, the JT Group acquired part of the worldwide business of Tribac Leaf Limited (a company that trades tobacco in Africa), as well as two Brazilian companies active in the tobacco business, Kannenberg and KBH&C. In the same year, the JT Group also set up JTI Leaf Services, a joint venture with two leaf suppliers in the US – Hail & Cotton Inc. and JEB International.
The Head Quarters are located in Switzerland, Geneva. Worldwide JTI has approximately 25.000 employees spread out over 89 offices en 29 factories. Our brands are sold in more than 120 countries.
Our office in The Netherlands is located in Hilversum and we are responsible for the Dutch market In Hilversum we count 107 employees. Together with Belgium and Luxemburg we are part of the Benelux market. The main office for Belgium and Luxemburg is located in Brussels.
JTI is a true multinational company, without having one culture or one nationality taking precedence over another.
Our roots lie in many different countries - Japan, United States, Great Britain, Austria, only to name a few, and we take pride in building our strength from the diversity of our heritage and the cultures our employees represent. We believe that diversity enables cross-fertilization; it is a true source of inspiration for continuous improvement, development and progress.
JTI Diversity in numbers 60 countries where we have employees 120 countries where our product is sold 27 countries where our product is manufactured 90 nationalities within JTI 48 nationalities located in the Geneva Headquarters 12 nationalities in JTI's 17 Executive committee members
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