Customer Marketing Internship - Global Travel Retail

Ready to make a global impact and help bring iconic brands like M&M’S® and SNICKERS® to travellers around the world?

At Mars, we’ve been building brands that people and pets love for over a century. As a family-owned business, we operate in more than 180 countries worldwide with iconic brands such as M&M’S®, SNICKERS®, TWIX®, PEDIGREE®, WHISKAS®, SHEBA®, and ROYAL CANIN®.

What makes Mars different? Our culture. We believe that growth starts with our people. That’s why you’ll get the freedom to develop yourself, share your ideas, and take real responsibility from day one.

In this internship, you will join the Customer Marketing Global Travel Retail team, the team behind bringing our brands like M&M’S® and SNICKERS® to more than two billion travellers every year through Duty-Free channels.

You will be part of an international environment where creativity meets data, supporting projects that make our brands stand out across Duty-Free channels worldwide. This is an opportunity to contribute to meaningful work, gain hands-on experience, and see the direct impact of your efforts on a global scale.

You’ll work closely with the Customer and Category Marketing team on a variety of projects, such as analysing promotions, managing budgets, briefing creative agencies, and improving processes through automation. You will also contribute to in-store activations and immersive brand experiences in Duty-Free stores around the world.

Your main responsibilities include:

• Budget Control & Analysis: Manage budgets and help track effectiveness
• Agency Briefings: Support the creation of compelling campaigns through clear, structured communication
• Promo Effectiveness: Analyse campaign performance and recommend improvements
• Automation Projects: Streamline and digitalise key workflows
• Shopfloor Activation: Support activations in Duty-Free stores worldwide
• Immersive Experience Projects: Contribute to innovative shopper experiences

In addition, you’ll lead a long-term project tailored to your learning goals and the team’s priorities. This internship offers you the opportunity to experience how insights, creativity, and strategy come together in a truly global marketing environment.

We’re looking for a team player who takes initiative, is eager to learn, and enjoys collaborating across cultures. You are motivated to make an impact and passionate about understanding consumer behaviour and marketing within the FMCG industry.

You are:

• Currently pursuing a bachelor’s or master’s degree, ideally in Marketing, Business Administration, Economics, Communication, but also open to talents from engineering, and remain enrolled for the duration of the internship
• Motivated to make an impact and interested in FMCG long term
• Fluent in English (Dutch is an advantage)
• Available for at least 4 days per week and able to travel to our Veghel office

• A challenging and versatile internship in an international environment
• The opportunity to grow both professionally and personally, supported by an experienced and approachable team
• A competitive internship allowance (€800–€900 per 4 weeks) and travel and home-working compensation
• Guidance and mentorship from experienced professionals
• And of course, unlimited access to our chocolate at the office

Start your journey at Mars and help shape how millions of travellers experience our brands every day.

Email for questions about this internship: EarlyTalent.NL@effem.com