Marketing Operations Specialist

About the role

As Virtuagym keeps on growing, we are looking for a Marketing Automation Specialist to join our Marketing team. In this role, you’ll manage and optimize our marketing automation processes across platforms, with a focus on HubSpot (Marketing CRM) and alignment with Salesforce (Sales CRM). Your goal will be to streamline workflows, improve reporting, and help our teams make data-driven decisions.

This is a full-time, remote-friendly position based on Central European time zones. You’ll be part of our Amsterdam office team, with the flexibility to work from home or anywhere in Europe for up to 12 weeks per year. Will you join us in our quest to create a healthier and happier world?

What the role looks like

You’ll be the point person for marketing automation and CRM operations, ensuring smooth marketing automations, lead generation, nurturing, and much more. Your responsibilities will include:

• Marketing automation & AI: Manage and optimize workflows, campaigns, and lead nurturing across platforms, incorporating AI-driven automations and agents where possible.
• Email campaigns: Build, test, and deploy email campaigns and nurture journeys, with a focus on segmentation, A/B testing, and performance improvements.
• Analytics & reporting: Create dashboards and reports to track campaign ROI, funnel metrics, and lead progression. Leverage AI-powered analytics to uncover patterns and opportunities.
• Funnel optimization: Monitor conversion rates, identify bottlenecks, and recommend improvements in collaboration with demand generation and sales teams.
• Cross-platform alignment: Ensure smooth data flow and reporting consistency between HubSpot and Salesforce, supporting both Marketing and Sales.
• Process improvements: Simplify workflows, reduce manual tasks, and maintain clean, reliable data across the stack, while experimenting with AI and automation agents to scale processes more efficiently.

What you bring

• 2–4 years of experience in marketing automation, marketing operations, or CRM management.
• Hands-on experience with at least one major marketing automation platform (HubSpot, Marketo, Pardot, or similar).
• Familiarity with CRM systems — ideally Salesforce.
• Experience with Google Tag Manager, A/B testing (e.g., VWO or Google Optimize), Analytics (e.g., Google Analytics, Hotjar), user testing (Usabilityhub, surveys), and form building.
• Analytical mindset — confident in creating dashboards, interpreting funnel metrics, and turning insights into action.
• Knowledge of email marketing best practices (segmentation, deliverability, A/B testing).
• Curiosity to adopt and experiment with AI-powered tools to improve processes and efficiency.
• Strong project management and organizational skills, with the ability to balance multiple priorities.
• Excellent written and verbal English communication skills.

Important note: please do apply if you meet 70%+ of the criteria. At Virtuagym we hire great people, not just resumes. If you can't check off a few requirements but are a fast learner, we’d love to hear from you!

Here’s why you should join Virtuagym!

Benefits:

• 🚀 Grow your career by having a direct impact on our business results, in a team where learning and personal growth are at the core.
• 🌎 Remote-friendly: you can work from your home in The Netherlands.
• 🌴 25 paid vacation days per year (based on a full-time contract), with the option to buy extra vacation days when you have used up all 25 days.
• 🏡 Pension scheme and a holiday allowance of 8%.
• 💻 We provide your home office set-up and hardware and a working-from-home allowance.
• 💪 The Virtuagym Health Program: a monthly contribution towards your gym subscription (Trainmore, Basicfit, Classpass, Urban Sports Club etc.), Friends & Family gym discount, and free video-on-demand workouts.
• ✈ Work from abroad (within Europe) for up to 12 weeks a year with a maximum of 4 consecutive weeks.
• 💬 Unlimited access to on-demand coaching with psychologists via chat, phone, or video call through the platform OpenUp.

Cultural perks:

• 📈 Many opportunities for personal and professional growth within the company.
• 😎 A fun, healthy, and international work environment made up of over 35+ nationalities.
• 🗣 We believe in a flat hierarchy with room to take ownership: your voice will be truly heard.
• ⚽ Organized Virtuagym sports events throughout the year.
• 🎉 Awesome company events such as New Year's dinners, Summer outings, ski trips, etc.
• 🍝 Friday company lunches at our Amsterdam office.
• 🍹 Weekly Friday drinks and snacks in the office!
• 🐶 Pet-friendly office at the Amsterdam canals. Bring your pup to work day!

About Virtuagym

Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs, and corporate wellness, all with the vision to make the world a healthier and happier place.

Virtuagym is an ambitious, passionate, and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other, and sharing success. As a scale-up, we embrace our diversity, international character, and our flat hierarchy that promotes great freedom, taking ownership, and making a true impact. Our talented staff of 175+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO.

Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team.

For any questions on the vacancy, please get in touch with the recruitment team at recruitment@virtuagym.com.