Marketing Analyst - CT

The CT Marketing Analyst is responsible for establishing measurements on key performance indicators, analyzing market trends, competitive landscapes, and sales data to generate actionable insights, ensuring the marketing strategy is data-driven and aligned with business objectives. You play a key role in optimizing processes, managing data quality and supporting decision making to improve commercial performance.

Your role:

• Create monthly and quarterly reports for key performance indicators (KPIs) to monitor the success of marketing initiatives and identify areas for further improvement, facilitating data-driven decision-making.
• Maintain a comprehensive understanding of the sales funnel, providing commercial performance insights such as OIT forecasting, visibility, win-rate, funnel velocity, and win/loss root cause analysis to support sales and marketing strategies.
• Analyze market trends, competitive landscapes, and sales data to generate actionable insights and identify growth opportunities, ensuring the marketing strategy is data-driven and aligned with business objectives.
• Run market sizing process in partnership with financial and regional teams to monitor changes from forecast.
• Develop pricing analytics and provide insights on pricing performance, helping to maximize the value extraction of both product and services portfolios by understanding price dynamics and their impact on profitability.
• Run daily management and conduct root cause analyses, extrapolate insights, and create actionable recommendations based on quantitative and qualitative fact findings, ensuring that insights are translated into practical business strategies.
• Collaborate with center of excellence teams, regional partners and other businesses to ensure alignment and share best practices.

You're the right fit if you have the following skills and experience:

• Bachelor’s Degree in a related field.
• 5+ years of experience in commercial operations or marketing analytics. Diagnostic Imaging experience strongly preferred.
• Proven experience in complex data analysis and forecasting, familiarity with commercial analytics, demonstrated experience in Salesforce or similar CRM, streamlining workflows and enhancing operational efficiency.
• Ability to successfully perform the minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
• Self-starter who takes initiative and proactively provides suggestions to streamline and improve processes; experienced working and communicating with large sales teams and relevant stakeholders; ability to influence and collaborate with the management team; strong sense of urgency and ability to meet commitments.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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