Digital Marketing & Brand Director

Are you driven to lead a brand through a period of strategic transformation and growth?

We’re looking for an inspiring Director of Brand & Digital Marketing to lead Kramp’s digital and brand strategy across Europe. In this role, you’ll define the vision, build the team, and lead all digital marketing initiatives: from strategy and planning to execution and performance measurement.

As the driving force behind our European omnichannel marketing strategy, you’ll lead a team of 40+ professionals (direct and indirect) focused on creating compelling digital content, delivering seamless customer experiences, and strengthening Kramp’s brand presence across all markets.

This is your opportunity to make a huge impact. You will be responsible for shaping not only how we go to the market, but how our brand connects with customers at every touchpoint.

Your role

• Lead and inspire a growing team of marketing professionals, building capabilities and aligning them towards a shared vision of excellence.
• Develop and execute an omnichannel strategy, ensuring brand consistency and innovation across all digital channels.
• Foster collaboration across European markets by sharing best practices, supporting local teams, and empowering them with both freedom and focus.
• Balance local and global goals by tailoring business plans to each country’s maturity while maintaining high-performance ambitions.
• Drive performance and accountability through clear KPIs, focusing on brand awareness, customer loyalty, and business growth.
• Champion a data-driven culture, making analytics and measurable outcomes the foundation of all marketing decisions.
• Enhance the customer journey, ensuring a seamless, engaging, and consistent brand experience across every touchpoint.

You’ll collaborate closely with teams in Category Management, Customer Service, Sales Excellence, Digital Commerce, and Analytics & Insights. You will report to our VP Omnichannel Jens Waaijers.

Who are you?

You’re a marketing leader; equally strategic and hands-on. You understand how to elevate a brand through digital excellence and know what it takes to drive transformation in a complex, international environment. You’re passionate about people, performance, and the power of storytelling backed by data.

What you bring:

• 12+ years of relevant marketing experience, with a strong track record in digital and brand leadership
• Proven success in B2C marketing within an international or matrix organization
• Deep expertise in brand strategy, digital channels, and content creation
• Strong analytical mindset and experience embedding a performance-driven culture
• Excellent stakeholder management and influencing skills across multiple countries
• Experience leading through change and transformation

What do we offer?

We are an ambitious, fast-growing, and financially sound organization. You can obviously expect:

• 25 vacation days and 12 ADV days (based on a fulltime contract)
• Flexible working policy in hours and location
• Performance bonus
• Lease car
• Continuous learning: a dedicated budget for training and courses
• Generous pension plan

Do you want to join us? In case you feel challenged by the above role description and requirements, we are interested in meeting you! Please send your CV and motivation letter.

Do you have a question about this role? Please do not hesitate to contact Sophie.ten.berge@kramp.com (Talent Acquisition Specialist).

About us
Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations.

Working at Kramp means:

… you belong here! ​Being part of our open business community

… your work makes a difference! ​Have an impact on what matters

… you will develop and realize! ​Learn and realize your potential

"Wij zijn een innovatieve afdeling en ik kan al zien welke nieuwe projecten er in het verschiet liggen"
Leonie Online Marketeer