Internship - Digital Marketing - AMS - (M/F/D)

Internship Opportunity in Digital Marketing & eCommerce

INTERNSHIP – DIGITAL MARKETING & ECOM (M/F/D)

Join our Amsterdam Digital Marketing & eCom teams!

Your application for this internship will be considered across 3 Digital Marketing/eCom focused internship roles within:

Digital Activation: This team leads the planning and execution of global digital campaigns, turning seasonal strategies into impactful market-level activations. They ensure a premium and consistent consumer experience across all digital touchpoints. Collaborating with cross-functional teams, they manage campaign rollouts, brief content teams, and track performance to drive optimization. With end-to-end ownership, the team plays a key role in bringing adidas brand and product stories to life digitally.

Performance Media and Brand Planning: This team works together to drive the full conversion journey through media. Brand Planning leads upper-funnel efforts to build awareness and emotional connection, while Performance Media focuses on lower-funnel tactics that drive sales and conversions. The mid-funnel is a shared space, aimed at generating consideration for adidas products across all sports, ranges, and European markets.

Search Engine Optimisation (SEO): The SEO team is a cross-functional unit dedicated to maximizing organic search visibility, driving high-quality traffic, and supporting revenue growth. The team works in alignment with Brand, PR, DVM, CX, and technology stakeholders to integrate SEO best practices across the business.

WHAT WOULD MAKE YOU A MATCH

• Student focused on Business, eCommerce, Digital, Media Studies, Communications or similar
• Enrolled as a full-time student for the complete duration of the internship
• Understanding of the ecommerce environment
• A digital native comfortable working in digital-first environments.
• Structured, organised and process-oriented, with an analytical mindset
• High resilience and solution-oriented attitude
• Team player who enjoys working in an international environment
• Very good communication and interpersonal skills
• Strong MS Office skills
• Fluent in English, both verbally and written

WHAT'S IN IT FOR YOU

• Employee discounts on adidas products
• Opportunities to attend on-campus and adidas-sponsored events/games
• Structured training and development - Access to LinkedIn Learning, Language training, adidas Learning Portal
• Possibility to join mentorship programmes, networking events or employee resource groups
• International intern community and work environment
• Regular development conversations
• Inspiring campus with canteens, cafes, reflection rooms and sport facilities including a free on-site gym
• Company events focused on sports and mental health
• Flexible and agile working arrangements (up to 40% home office possible)
• Monthly gross allowance: €1,200.00

ELIGIBILITY

• Enrolled as a full-time student for the complete duration of the internship
• Candidates in penultimate year of study preferred (should have max one year to graduate after internship)
• Available from March 2025 to September 2025
• Local to Amsterdam or able to relocate for the full duration

KEY FACTS

• Application deadline: October 15th, 2025, 11:59 PM CET
• Start date: March 1st, 2026
• Duration: 6 months
• Location: adidas Headquarters, Amsterdam city

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.