Sales Manager

Join Dyson as a Sales Manager

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

About the role

As the Sales Manager Concession (Direct Retail) for Dyson's strategic Benelux Beauty account - de Bijenkorf, you are a driving force behind profit and sales growth. Working closely with the Direct Retail Manager, you will bring strong analytical skills, senior commercial and strategical vision, along with ingenuity and decisiveness to deliver actionable insights, ensure operational excellence, and advance the Dyson brand—both in stores and online. Your commercial mindset and collaborative approach enable you to maximize joint business opportunities and deliver outstanding results. You will lead a team of 2 people to implement short and long-term Business & Categories strategies at a key Beauty partner in Benelux and deliver outstanding offline and online execution at our Concession partner.

Responsibilities:

• Senior Commercial Lead
  • Develop, implement and lead the general and yearly account strategy, creating and delivering compelling Joint Business Plans with de Bijenkorf, in-line with the business mid and long-term priorities.
  • Implement with the Concession Retail Manager all elements of the sales funnel in stores to achieve the highest levels of execution: consumer interactions, high quality product demonstrations, sales execution.
  • Bring sales initiatives to meet and exceed sales targets.
  • Lead key discussions with senior stakeholders, both internally and externally, to align long-term plan ambitions and drive the business forward.
• Driving Account Performance
  • Weekly assess account performance metrics (sales vs targets), identify areas for improvement and implement corrective measures.
  • Lead bi-weekly de Bijenkorf meetings with buyers and online performance managers to discuss risks and opportunities.
  • Propose account sell out opportunities to maximize results.
  • Monitor and report on key operational metrics, including order fulfillment and sales recognition in SAP.
  • Analyze monthly P&L, manage budgets and costs, and maximize account profitability.
• Forecasting and Reporting
  • Deliver ongoing sales and volume tracking, monthly forecasts, and analysis via Anaplan updates and DMR presentations.
  • Provide leadership with a weekly view on actual sales landing of the account (done via In Month Estimate).
  • Provide weekly performance snapshot to the leadership team.
• Stakeholder Engagement and Communication
  • Act as the main link for all internal and external parties related to the de Bijenkorf account: buyers, stylists, concession managers, marketing, trade marketing, inventory, and order desk teams.
  • Communicate commercial strategy, promotional updates, and operational plans to the concession manager and retail instore team, ensuring alignment and clarity for all parties.
  • Act as the main point of contact for de Bijenkorf teams’ escalations.
• Execution Excellence – Online and Instore
  • Oversee de Bijenkorf online journey: ensure correct pricing, PDP and Brandpage compliance, and optimal online presence.
  • Manage weekly stock refills, guaranteeing sufficient coverage and handling stock reconciliation and adjustments as needed.
• Campaigns, Promotions, and Marketing
  • Coordinate with trade marketing and ecommerce teams to brief and execute commercial and marketing activities, both planned (e.g., seasonal GWPs, brand pages) and responsive (e.g., promotional opportunities).
  • Partner with the marketing and finance teams to monitor and control budget spend, ensuring compliance with agreed investment rates.
  • Create account-specific activations to drive traffic, engagement and sell out (i.e. organize pop ups, masterclasses).
• Operational and Administrative Support
  • Manage all EDI processes, data upload/maintenance, and contract coverage agreements.
  • Handle in-store services, loss/damage incidents, stock discrepancy resolutions, and contractual terms as situations arise.
  • Collaborate with the Retail Operations Manager on the monthly stock reconciliation process.

About you

• 4+ years of experience in a similar role
• Experience in the beauty industry is a big plus
• Fluent in Dutch and English

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Health Insurance – Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

One year fixed term contract with the possibility of renewal

Posted: 03 October 2025