CRM Manager

Join Our Growth Marketing Team as CRM Manager

For our Growth Marketing team we’re looking for an analytical and strategically strong colleague who will own and manage our CRM marketing, keeping track of progress and results by using data to optimize our customer communication and flows.

As our new CRM Manager, you’ll be the driving force behind all CRM activities across multiple markets. You’ll be hands-on in creating and optimizing campaigns and journeys, while also coordinating the day-to-day operations together with the CRM specialist. In this role, you’ll ensure flawless execution, testing, and optimization, while working with our CRM consultant (strategic lead) to translate the bigger roadmap into impactful initiatives.

Your main tasks as a CRM Manager:

• Hands-on execution and ownership of CRM campaigns, automated journeys, transactional communications, and flyers.
• Manage and coach the CRM specialist, ensuring campaigns are delivered on time and with quality.
• Collaborate with the CRM consultant on translating the strategic roadmap into concrete actions.
• Own the reporting on subscription & shop KPIs (retention, churn, ARPU, CLV) and proactively suggest improvements.
• Work closely with Data & Analytics, Creative, Product, Brand Partnerships, and Customer Service to bring lifecycle campaigns to life across email and new channels (SMS, in-app, DM).
• Continuously test, learn, and optimize CRM efforts to maximize customer engagement and lifetime value.

This is what we would like to see in your profile as a CRM Manager:

• 3+ years of experience in CRM & email marketing in a similar role, preferably in a DTC subscription business.
• Experience in marketing automation and setting up customer journeys.
• Strong understanding of ESPs such as Klaviyo, Customer.io, or similar.
• Interest and ability to create creative campaigns by collaborating closely with the internal creative/design team.
• Strong affinity with data analytics, interpreting data, and converting it into insights and activities (via Excel/Google Sheets).
• Familiarity with web analytics software (Google Analytics) and business intelligence tools (Tableau or similar).
• Strong affinity with managing projects, processes, and stakeholders.
• Fluency in Dutch (written and verbal).
• Strong communication skills.

What we’ll offer our new CRM Manager:

• Salary aligned with market standards.
• Full-time contract (ad interim also possible).
• A flexible YourCampus budget which you can use for e.g. Felyx, Treatwell, Uber Eats, ClassPass, or Peakz Padel.
• Delicious (free) healthy lunch at the office.
• 25 paid days off and an extra day off on your birthday so you can celebrate with friends!
• Pension plan, bike plan via Swapfiets, and a MacBook.
• €750 annual budget for personal development and training.
• Hybrid work from home policy.
• MacBook or other laptop of choice.
• Of course, you’ll get a monthly perfume of your choice! Smells nice, right?