Brand Manager, Upper Extremities, Europe

We are looking for a passionate and strategic Brand Manager, Upper Extremities to join our European Marketing Team. In this role, you will drive the brand strategy, positioning, and commercial success of our Upper Extremities portfolio, with a strong focus on our shoulder segment. You will collaborate across functions and geographies to maximize product launches, strengthen customer relationships, and ensure that our solutions meet the evolving needs of healthcare professionals and patients.

What you will do

• Take ownership of the European strategy for the Upper Extremities portfolio, with emphasis on the shoulder segment.
• Lead product lifecycle management, including launches and phase-outs.
• Develop progressive, value-led messaging based on customer insights and competitive analysis.
• Represent the European business in global marketing initiatives and new product development.
• Define and execute pricing strategies, including contract pricing.
• Provide tools, campaigns, and assets to support sales force effectiveness.
• Partner with Sales, Clinical, Education, Regulatory, and Supply Chain teams to drive growth.
• Build and maintain relationships with KOLs and lead customer engagement activities (congresses, training events, hands-on workshops).
• Deliver performance analysis of the Upper Extremities business and drive data-based decision-making.

What are we looking for?

Required:

• Bachelor’s degree (Marketing, Business, Life Sciences, Engineering, or related field).
• 8+ years of professional experience, including significant exposure to orthopedics (ideally Upper Extremities/Shoulder).
• Proven track record in marketing, product management, or sales within the MedTech industry.
• Strong analytical, strategic, and problem-solving skills with commercial acumen and the ability to transform clinical insights into value propositions.
• Excellent presentation, communication, and stakeholder management skills.
• Fluency in English.
• Regular international travel required (~40%).

Preferred:

• Advanced degree – Master or MBA – is a plus.
• Demonstrated success in product launches, portfolio strategy, and cross-functional projects.
• Experience working effectively in a matrix organization and influencing without direct authority.
• Additional European languages are an advantage.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.