Salesforce Administrator

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

The Connectivity Ecosystem activities are managed on the Salesforce platform. Operational Excellence and Tooling, as part of Commercial Growth & Operations, is responsible for creating and maintaining scalable processes and tooling. As a Junior Salesforce Application Specialist, you will be responsible for maintaining existing Salesforce functionality and assuring user satisfaction and adoption. You will assist with designing, developing, and implementing new Salesforce features across the commercial organization to ensure adoption. You will actively support product strategy by understanding user needs and working closely with developers, commercial teams, operational excellence, internal and external business users, marketing, and other teams within Connectivity Partnerships.

A Junior Salesforce Application Specialist is deeply committed to solving user (customer, provider, and internal users) problems and finding opportunities to improve their experience.

This is primarily an individual contributor role reporting into the Manager Operations and working closely with more experienced Salesforce consultants and developers. This is a great opportunity for someone with Salesforce administration experience who is looking to grow their career.

Key Job Responsibilities and Duties

• User Experience and Adoption: Maintain existing Salesforce tooling (SalesCloud, ServiceCloud, and ExperienceCloud) by ensuring user satisfaction and boosting adoption where needed. Gather feedback through surveys, adoption metrics, and usage analytics. Champion continuous improvements in UI/UX (Lightning App Builder, page layouts, dynamic forms).
• Release and Change Management: Support release management (e.g., sandbox refreshes, deployment planning, UAT coordination). Document changes, configurations, and provide impact analysis before deployments.
• Security and Compliance: Regularly review and maintain data security, role hierarchies, and sharing rules. Ensure compliance with internal policies and external regulations (e.g., GDPR). Monitor login/access anomalies and maintain audit logs.
• Monitoring and Health Checks: Protect sensitive data, proactively monitor system performance, storage usage, and error logs. Ensure ongoing org health through cleanup of unused fields, workflows, reports, etc. Manage and support data backup and disaster recovery systems (like OwnBACKUP).
• Scalability and Best Practices: Perform system administration functions such as user management (profiles and roles), field and validation rule configuration, process builders, workflow rules, Lightning Flows, record types, picklists, page layout management, mobile setup, and data management. Stay up to date with Salesforce seasonal releases and new features. Recommend adoption of relevant features from release notes and support testing.
• Troubleshooting and Support: Act as first line of support for issues, escalating to Salesforce Support or developers as needed. Maintain a knowledge base of frequent issues and solutions.
• Deliver training and internal and external user assistance.
• Support the migration from existing systems to Salesforce as well as integration with Systems of Record for Master Data Management and automation of downstream processes.
• Collaborate with impacted stakeholders in gathering business requirements from end-users, and document proposals for system design and improvements.
• Implement features within Salesforce with a focus on automation and efficiency through Process Builders and Flows for a seamless end-to-end experience.
• Create and maintain reports and dashboards as well as Salesforce data quality.
• Network on operational, managerial, and strategic levels across the department.

Role Qualifications and Requirements

• 2+ years hands-on experience with Salesforce.com platform
• Intermediate understanding of relational databases and data integration tools
• Proven ability to design and implement new processes and facilitate user adoption
• Solid understanding of Salesforce.com best practices and functionality
• Familiarity with data mappings (source to target) for integrations
• Familiarity with agile development team practices, tools, and framework
• Strong service-minded problem-solving skills, proficient in diagnosing problems, interpreting data, and recommending solutions
• Excellent verbal and written communication skills and a commitment to collaborate with people
• Demonstrated ability to understand and articulate complex requirements
• Certified Salesforce Administrator

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education, and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.