Integrated Media Leader

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Integrated Media Leader bij IKEA

Whatever we are doing today, we will do a little better tomorrow. At IKEA, we’re on a mission to create a better everyday life for the many people. As an Integrated Media Leader, you’ll play a key role in shaping and executing smart media strategies that make our brand relevant and impactful across all channels. This is your chance to influence how millions of people experience IKEA every day: across TV, radio, socials, influencers, Out of Home, search, and branded content.

A day in your life with us

Shape and execute integrated media plans across paid and in cooperation with earned, and owned channels, both on-, and offline. You understand that the customer journey is at the heart of everything we do.

• Shape and execute integrated media plans across multiple channels, ensuring alignment with business goals.
• Optimize media budgets and performance, including cost transparency and ROI analysis.
• Collaborate with local media agencies to provide input for locally relevant content.
• Support performance analysis and media audits to optimize ROI.
• Work closely and collaborate with cross-functional teams to align efforts and maximize impact.
• Champion IKEA values and foster a culture of openness and collaboration. You understand the IKEA values and can translate them into the output you deliver.

Our team within IKEA

Working at IKEA means working in a world of ideas. A world that is described by our own colleagues as a workplace where everyone is welcome and you can be yourself. Where together we make a difference for the many people and the planet. But also a workplace where you determine your own career steps and where there is plenty of room for your practical creativity and ideas. And all this while working in a nice team with colleagues who are always there for you and support you when needed.

In the role as Integrated Media Leader, you, together with 2 other Integrated Media Leaders and a SEO specialist, are responsible for executing multichannel integrated media strategy, maximising marketing ROI. The integrated media team is responsible for identifying audiences and media solutions/local content needs to provide effective and efficient country marketing plans. You report to the Integrated Media Manager and are part of the bigger Marketing department within IKEA Netherlands.

You’re passionate about people, performance, and the purpose of IKEA. You thrive on driving growth and delivering results in business and brand metrics with a test & learn mindset. With a minimum of 10 years in marketing and experience in managing paid media budgets of €5M+, you know how to lead, measure, and improve, as well as experience in planning, driving output and measuring performance.

• Have experience in managing paid media budgets of €5M+.
• Strong project and stakeholder management.
• Broad media industry knowledge (rates, terms, innovations).
• Experience integrating Paid, Owned & Earned media.
• Understanding of marketing tech, omnichannel retail, and online behavior.
• You communicate clearly in Dutch and English, simplify (performance) marketing, and inspire others to act.
• You’re a team player with a sharp eye for business opportunities and a hands-on approach to getting things done—fast and simple.

Good for the planet and for you

Whatever we are doing today, we will do a little better tomorrow. If we work together we can care for people and planet. And IKEA will take good care of you too. Start as an Integrated Media Leader for 38 hours per week based in Haarlem. The salary range for this job lands between €4110,- and €6131,- gross per month (excluding holiday allowance and 13th month) depending on your experience and our internal benchmark.

• You will receive an 13th month and 8% holiday pay. These will be paid out in December and May as standard, but you can also choose to receive them monthly.
• A collective bonus scheme. This is determined annually and amounts to a maximum of 150% of your gross monthly salary.
• Travel expenses for public transport are reimbursed 100%. Do you live within a radius of 5 to 20 km from the IKEA store? Then you can also opt for a lease bicycle. Are you traveling by car? Then you will receive a travel allowance up to a maximum of 243 euros per month.
• 15% employee discount at all IKEA stores in the Netherlands.
• Meals at cost price in the co-worker restaurant.
• Discount on your fitness subscription and sports at a gym of your choice.
• A group discount on health insurance. No matter where you're insured, you'll receive the additional IKEA Inzetbaar module as a gift. This includes, among other things, 6 free physiotherapy sessions, support for reducing stress, and help maintaining a healthy work-life balance.

In this recruitment process there is no relocation support provided by IKEA; hence we're looking for people already living in the mentioned locations. We reserve the right to close the vacancy earlier than the stated closing date or to keep it open for a longer period.