Brand Manager

Brand/Portfolio Management at Mars

Job Description:

We are currently looking for a dynamic and proactive Brand Manager to lead the development, execution, and evaluation of brand activities across the Benelux/ITR cluster for M&Ms and Maltesers, our iconic chocolate brands. This role is responsible for delivering the execution of yearly calendar plans, including consumer and shopper activations, POS materials, displays, EBA assets, and more. The Brand Manager will coordinate cross-functional teams, ensure brand consistency, and control the A&CP budget related to relevant brand activations. The position can be located in Veghel or Brussels.

What will be your key responsibilities?

Campaign Execution & Management, Brand Activations

• Lead the execution of integrated marketing campaigns across digital, retail, social, and traditional media channels.
• Oversee campaign timelines, coordinate with agencies and other functions, and manage project details to ensure timely and effective execution.
• Drive the day-to-day execution of brand activations, including in-store displays, POSMs, promotions, and events.
• Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.
• Coordinate the localization of regional content to ensure alignment with brand guidelines and resonance with target audiences.
• Partner closely with sales, customer marketing, activity, and other functions to align on product launches, in-store promotions, and consumer communications.
• Work with agencies and internal stakeholders to deliver marketing collateral that supports key initiatives.

Budget & Resource Management

• Manage the execution of marketing initiatives within budget constraints, ensuring cost-effective use of resources.
• Track and report on the budget for various marketing initiatives, ensuring alignment with financial targets.
• Manage POs, invoices, and other administration within the scope.

What are we looking for?

• Drives consistent results managing multiple priorities and projects.
• Ability to create strong collaborative relationships.
• Strong communication skills.
• Analytical skills and project management skills.
• Mars Leadership Capabilities: Business Insight, Drives Results, Collaborates & Communicates Effectively.
• FMCG experience required; marketing experience preferred but not essential.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including company bonus.