Marketing Innovation Lead

Do you want to make our marketing and promotions more efficient, more effective and more personalized? Are you passionate about automation and smarter customer engagement? Then join Kramp as a Marketing Innovation Lead!

What is your role?

As Marketing Innovation Lead, you enable teams in 24 countries and 20+ languages to deliver smarter campaigns and better customer experiences.

Your responsibilities:

• unlock personalization: develop the framework for doing segmentation & change the way marketing teams work, moving from one-to-all to one-to-one marketing.
• unlock promotion capability: increase the visibility of promotions in our Ecommerce platforms to increase turnover and improve customer experience.
• enable automated bannering & promotions: set up the technology and tooling to create and activate automated banners across 24 countries, including prerequisites like automated images, accurate translations, and automated publishing.

Your Team

The Marketing Innovation Team is a young, ambitious and dynamic team, led by Davey van Ommen. We are the Centre of Excellence for AI in marketing within Kramp.

This team works closely with the Product team to develop new innovations, while also being in the lead to implement them in daily marketing activities. You will also collaborate with different countries and cultures, making your work diverse, international and impactful.

“The future is now! That’s why we believe in and invest in AI. So far, our team already saved 5000+ hours by implementing smart AI features within our marketing teams. With the rollout of agents, this is only the beginning”. Davey van Ommen Team Lead

Who are you?

You bring:

• proven experience with segmentation, Customer Data Platforms, and activating personalized content across marketing channels
• 5+ years’ experience working with product teams to develop and launch new features
• experience in a large international company, ideally corporate.

Skills/Mindset needed:

• you’re tech savvy, working closely with the product team
• solving complex problems: being able to find a scalable solution for all countries out of different opinions and workflows
• analytical: test, learning and make decisions based on data
• strong in communication with stakeholders on different levels. Fluent in English
• ownership: taking ownership on your projects and building the capabilities within Kramp
• project management skills: ability to manage timelines and stakeholder expectations.

What do we offer:

We are an ambitious, fast-growing, and financially sound organization. You can obviously expect:

• a good salary
• 25 vacation days and 12 ADV days (based on a full-time contract)
• a hybrid way of working, with 2 days a week at our offices in both Utrecht and Varsseveld, and flexibility for the rest
• travel- and working from home allowance
• profit sharing bonus
• great budget for training and courses
• generous pension plan

"Wij zijn een innovatieve afdeling en ik kan al zien welke nieuwe projecten er in het verschiet liggen" Leonie Online Marketeer

About Us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations.

Working At Kramp means

• you belong here! Being part of our open business community
• your work makes a difference! Have an impact on what matters
• you will develop and realize! Learn and realize your potential