Senior Partner Marketing Manager, Global Enablement

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Senior Partner Marketing Manager, Global Enablement

At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results-driven Senior Partner Marketing Manager, Global Enablement to build the scalable foundation that empowers our entire partner ecosystem to grow with Adyen.

This is a pivotal role that will own the second pillar of our strategy: building our global self-serve enablement engine. You will be the architect of the scalable foundation that empowers our partners and internal partner-facing teams to generate demand and grow with Adyen independently. You are a hands-on, collaborative, and process-driven marketer who excels at creating and delivering programs and resources that drive broad adoption and measurable impact.

What you’ll do:

• Lead the Global Enablement Engine: Own the strategy and execution of our global self-serve enablement engine, creating a comprehensive suite of tools, content, and platforms that empower partners and internal teams to succeed at scale.
• Evolve the Adyen Partner Program: Support the continuous evolution of our newly launched Partner Program by enhancing key platforms, including the Partner Portal and Partner Directory, with richer content and an improved user experience.
• Develop Scalable Partner Resources: Design and build a comprehensive library of self-serve toolkits, playbooks, and templates that enable our Commercial Partner Managers (CPMs) and partners to articulate our joint value propositions and execute marketing activities independently.
• Build a Thru-Partner Marketing Framework: Design and manage a programmatic thru-marketing program, equipping both Tech and Alliance partners with the co-brandable campaigns, content, and tools needed to generate demand for Adyen.
• Create a Scalable Event Model: Develop and implement a scalable framework and "event-in-a-box" kits for executing joint events with partners, ensuring alignment with our go-to-market priorities and empowering regional execution.
• Establish Global Processes & Governance: Define and implement clear global processes and standardized ways of working for marketing with and through partners to ensure efficiency, consistency, and alignment across the organization.
• Drive Program Adoption and Measurement: Develop and execute a plan to drive successful adoption of the Partner Program and all self-serve tools. You will establish a framework to measure the impact and efficiency of enablement assets, using data to inform program evolution and optimization.

Who you are:

• You have 8+ years of marketing experience, with at least 3 years in a B2B environment focused on building and scaling partner marketing or channel marketing programs.
• You are a strategic builder with a proven track record of designing, launching, and managing scalable programs, frameworks, and self-serve resources for a global audience.
• You have direct experience developing and executing programmatic partner event strategies and thru-marketing initiatives.
• You are highly proficient with marketing and sales technology, including tools like Salesforce, Marketo, and content management systems (e.g., Contentful), to execute campaigns and track results.
• You possess a results-driven mindset with exceptional project management skills, capable of defining priorities and managing multiple initiatives in a fast-paced environment.
• You are data-driven and analytical, with a "test and iterate" mentality to continuously optimize programs and identify new opportunities for impact.

Other details:

• This role is based out of our San Francisco, New York or Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles
• Ability to travel domestically and internationally 20%+
• The base salary range for this role is $145,000-185,000 (SF/NY)

San Francisco

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.