Business Data Analyst (f/m/d)

At Trusted Shops, we're on a mission to build Europe’s Community of Trust – where more than 40 million consumers and tens of thousands of businesses connect with confidence. To scale this mission, we’re transforming our Freemium and PLUS business segments into a self-service engine—powered by data, automation, and customer insight.

Your role

• Build and maintain dashboards and reports that cover the full customer funnel—from acquisition to retention and winback.
• Define and track KPIs for the self-service business, including product usage, conversion rates, user behavioral data, ARR, NRR, TTV, GRR, CSAT, and churn indicators.
• Collaborate with Engagement, Retention, and Automation teams to translate behavioral data into actionable lifecycle improvements.
• Analyze customer segments (e.g., Freemium vs. PLUS, active vs. passive users) and surface insights that guide personalized communication and product strategies.
• Set up data models and reporting pipelines in alignment with Marketing, Product, and BI stakeholders.
• Identify friction points, drop-offs, and opportunity areas within the self-service journey.
• Support experimentation and A/B testing with sound statistical design and post-test evaluations.
• Ensure data consistency across CRM, analytics, and automation tools—bridging business logic with technical implementation.

Why join Trusted Shops?

• Shape the future of self-service in a mission-driven tech company focused on trust, transparency, and digital growth.
• Work with cutting-edge technologies including AI, automation, and behavioral analytics to design scalable, customer-centric solutions.
• Join a diverse, international team where collaboration, learning, and experimentation are core to how we work.
• Benefit from a hybrid working model, personal development budget, and supportive leadership that values impact over hierarchy.
• Contribute to a product used by millions of consumers and thousands of businesses across Europe—with the freedom to innovate and make decisions.
• Experience a culture that combines startup agility with meaningful purpose, driven by shared values and a clear long-term vision.

Your profile

• 3+ years of experience in data analysis, product analytics, or business intelligence—preferably in SaaS, eCommerce, or B2B environments.
• Proficient with BI tools (e.g., Looker, Tableau, Power BI) and analytics platforms (e.g., Metabase, Amplitude).
• Strong SQL skills and familiarity with data modeling principles.
• Experience working with cross-functional teams (e.g., Product, Marketing, Tech) to translate data into decisions.
• Comfortable with funnel and lifecycle metrics; understanding of key SaaS KPIs.
• Analytical and solution-oriented mindset with strong attention to detail.
• Excellent communication skills; able to turn data into clear business stories.
• Fluent in English; German is a strong plus.

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office
• Workation: Temporarily work from a destination of your choice within the EU, Iceland, Liechtenstein or Norway
• Permanent contract with Europe's trusted brand
• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival
• Buddy programme (an experienced trustee is at your side)
• Individual training opportunities
• Events (Team Events, Unit Events, etc.)
• Health Pass (free online and offline sports, fitness and health courses)

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust