Senior CRM Specialist

About Startselect

At Startselect, we're all about providing instant access to digital gift cards for your favourite games and beyond. Based in Eindhoven, we partner up with top brands like Google, Apple, PlayStation, Xbox, Nintendo and Steam.

Whether you’re looking for quick top-ups, game credits, our digital platform makes gaming easy and enjoyable for everyone.

As part of the Recharge Group, we're dedicated to bringing simplicity and fun to prepaid gaming with a presence in 180 countries and a diverse team of 160+ employees from 40+ nationalities, we’re just getting started.

Ready to dive into the future of digital gifting and prepaid solutions with us? Join our team and let’s create something awesome together.

The role💡

We’re looking for a talented Senior CRM Specialist to join our international Marketing team at Startselect in Eindhoven. Startselect is the go-to platform for digital entertainment in Europe and beyond. You’ll play a key role in shaping how we engage with millions of customers across 20+ markets, helping us bring games, in-game credit, and gift cards to players around the world in smarter, more personal ways.

Your contribution to our mission🚀

As Senior CRM Specialist, you’ll focus on campaign strategy and lifecycle journey setup for gamers worldwide.

Using our CRM channels like email, push, and in-app messaging. From ideation to localization, and from setup to performance analysis, you’ll help shape data-driven touch points across the entire customer journey.

What will I do?🤔

• Own and scale CRM journeys from onboarding to winback;
• Help shape the long-term CRM strategy and campaign planning;
• Continuously monitor and analyze campaign performance metrics to identify areas for improvement and optimize customer engagement and conversion rates;
• Analyze performance using Tableau, Deployteq and Google Analytics;
• Set up multichannel automations using email, push and in-app triggers;
• Plan and launch localized campaigns in 10+ countries;
• Test new ideas like gamified flows and app-based campaigns;
• Work closely with product, BI, design, content and legal teams;
• Support a potential migration to a new CRM tool.

What you have💪🏻

• 4+ years of CRM experience;
• Hands-on with tools like Deployteq or Selligent;
• Confident building, QA’ing, and launching email and push campaigns;
• Strong communicator and project manager across multiple teams;
• Comfortable with fast-paced work and shifting deadlines;
• Proactive channel owner mindset focused on performance and quality;
• Analytical and data-driven, not afraid to get your hands dirty in number crunching;
• Preferred but not required: Technically confident, able to support a CRM tool migration.

Don’t meet every single requirement? At Startselect we are dedicated to building a diverse and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.