CRM & Content Specialist

About O My Bag

At O My Bag, we believe that business can be a force for good, from how we make our bags to how we connect with our community. We’re looking for a CRM & Content Specialist to own our customer journeys and make every email, loyalty perk, and webshop update meaningful.

CRM & Content Specialist

This role is perfect for someone who loves to blend data, creativity, and storytelling. You’ll plan, create, and analyze campaigns that keep our customers engaged, our retailers informed, and our online experience fresh.

What You’ll Be Doing

📧 B2C Email Marketing.
Create inspiring, relevant and converting email moments.

• Develop and manage the B2C email marketing calendar, ensuring all campaigns and content support and align with the company marketing strategy.
• Write, design, and schedule Klaviyo campaigns tailored to our O My Bag subscribers.
• Optimize AB testing across send times, open rates, subject lines to maximize campaign performance.
• Work closely with our digital brand manager to optimize our automated flows strategy to increase retention and revenue. (welcome, post-purchase, winback, etc.).
• Support the digital brand manager to optimize the growth of our subscribers.
• Analyze results and share actionable insights with the marketing team.
  

🏪 B2B Email Marketing.
Keep our retailers & prospects inspired and informed.

• Plan and roll out B2B campaign mailers for retailers and prospects.
• Create, on-brand email campaigns that resonate with our B2B audience, increasing conversion and strengthening brand loyalty.
• Optimize send times, open rates, subject lines to maximize campaign performance.
• Develop and manage the B2B email marketing calendar, ensuring all campaigns and content align with B2B sales strategy.
• Work closely with our digital brand manager and sales team to develop a brand journey that resonates with O My Bag retailers and prospects.
• Create and execute flow emails that support the sales strategy.
  

🎁 Loyalty & CRM.
Turn first-time buyers into lifelong fans.

• Manage and grow the O My Bag loyalty program, from perks to communication.
• Develop segmentation and personalization strategies to increase member engagement and lifetime value.
• Work closely with the Digital Brand Manager to evolve our CRM strategy.
  

🖥 Website & Ecommerce Design.
Ensure our online stores feel on-brand and inspiring.

• Design seasonal home and campaign pages that align with the marketing campaign calendar, ensuring an optimal user experience.
• Execute campaign visuals across B2C, B2B, and wholesale platforms.
• Work closely with the Ecommerce team and wider marketing team to support requests for website content and digital assets updates.

Job requirements

About you

• You have 2–4 years of experience in CRM, email marketing, or ecommerce content.
• You know your way around Klaviyo (or similar ESPs) and Shopify (or are eager to learn).
• You are combinig a data-driven mindset with a creative eye for design and copy.
• You understand the importance of the customer journey and are passionate about optimizing it to drive results.
• You have excellent English writing skills (bonus if you speak Dutch).
• You are organized, proactive, and love collaborating with marketing, ecommerce, and sales teams.

What we offer

• 🌎 A chance to make a real impact, we’re revolutionizing leather and fair production while creating job opportunities in small communities.
• 📍 A beautiful office in Amsterdam’s buzzing De Pijp neighborhood.
• 👥 A passionate, international team right in the heart of Amsterdam.
• 🚀 Room to experiment, share your own ideas, and grow in a fast-paced, ambitious environment.
• 📚 A personal growth budget and regular team training sessions.
• 👜 A generous shop discount plus a budget for O My Bag products.
• 💪 Employee discount on an Urban Sports subscription.
• 🌱 The opportunity to work for a B Corp-certified brand with real impact.
• 🥂 Weekly team lunches, fun O My Drinks and party activities
• 💰 A pension scheme with A.S.R. Doen Pensioen.
• 🥗 Fresh vegetarian team lunches served daily

Meet the team

You’ll be part of a vibrant crew of around 30 passionate professionals from 10+ different nationalities, a true mix of talent, creativity, and energy.

Day to day, you’ll work closely with our Marketing Manager Sabine, and our 7 amazing teammates in the Marketing team. We’re a driven bunch with one shared goal: growing O My Bag’s presence worldwide, while having fun along the way.

Why join us?

At O My Bag, we're all about sustainable and ethical fashion. We don't just make handbags; we make a statement. We are changing the leather and fashion industry by creating fair job opportunities and connecting producers in small communities to the global market. We're an ambitious and positive team and bring a 'can do' attitude on our serious mission to create a better world. We own two stores in Amsterdam and you will find our bags all over the world.

If you don't match all the requirements, we still invite you to apply. However, being fluent in Dutch both written and spoken is a must.